“We love competition because we really think that serves as a point of differentiation for our brand versus others”: Trulieve CEO

In This Article:

Kim Rivers, Trulieve CEO joins the Yahoo Finance Live panel to discuss the future of the cannabis industry and the growth of Trulieve in 2021.

Video Transcript

ZACK GUZMAN: Welcome back to the Business of Cannabis special here on Yahoo Finance. We've been discussing more states legalizing. But businesses that started out in their home states have also done well growing businesses at home before expanding into some other states. And that was exactly the playbook that's being used by Florida-based multistate operator, Trulieve.

And happy to welcome back to the program the CEO of Trulieve here with us. Kim Rivers joins us right now. And Kim, we've chatted a lot about how you guys have been expanding. I understand you just opened two more stores on 4/20 because when else are you going to do that? So, congrats. But talk to me about maybe your strategy here, as you've expanded beyond Florida-- I know you're hot on Pennsylvania right now-- and where growth looks like for Trulieve right now.

KIM RIVERS: Absolutely, Zack. So, happy 4/20, I have to start. It's been amazing 4/20 so far for us at Trulieve. It's also the 50th anniversary of 4/20, so that's very exciting. And this is really a wonderful year for us as a company, as we look to expand our platform outside of our home state of Florida. We just opened our 81st location in the state of Florida, but also had some amazing recent news with our expansion into Pennsylvania, where we're going to have 90,000 square feet of Canopy there, along with six dispensaries and looking to expand further in that state as we look at our hub model, which is really looking at the five regions across the US, to make sure that we have great supply chain management as the legalization movement continues across the US.

ZACK GUZMAN: Yeah, we were chatting with Cowen's Vivien Azer, an analyst who covers Trulieve now. She was pointing out margins and the way you guys lead the industry. You know, never bad to have industry leading margins for multistate operators. But when you look ahead to maybe expanding beyond, what might that do, especially as we talked about Cresco Labs moving into your territory now in Florida as well? Where do you see competition maybe impacting margins moving forward?

KIM RIVERS: Yeah, you know, it's-- we welcome competition in our home state of Florida, where we have dispensaries that have the most competitor dispensaries nearby, so within a mile or so. Those dispensaries actually are some of our top performing dispensaries in the state. So we love competition because we think that really serves as a point of differentiation for our brand vis a vis others. And so, the more, the merrier, as far as we're concerned.