Roblox Corporation (RBLX)

Roblox no longer allows users under 13 to message others outside of games

Roblox will not let users under the age of 13 message others outside of games and experiences on the platform, the company said Friday. Roblox also announced a series of other built-in protections for young users, such as age-gating certain experiences, along with enhanced parental controls. Roblox has been criticized for failing to protect children and young users from online predators, so these new features seem to be an attempt at regaining trust. A recent Bloomberg investigation exposed how

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  Roblox restricts DMs for kids under 13 and beefs up parental controls in safety push

  Engadget
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  Roblox tightens messaging rules for under-13 users amid abuse concerns

  Reuters

Roblox taps former Roku executive Parampath to aid advertising push

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars. Parampath will head the product development for advertising and commerce, overseeing teams that help brands reach audiences, Roblox told Reuters exclusively on Tuesday. The two-decade ad tech veteran joins Roblox as the company seeks to diversify its revenue streams, aiming to stay ahead of competitors and reducing reliance on its in-game currency used by players to purchase digital items.