16 Most Valuable Beverage Brands in the World
In this article, we will discuss the 16 most valuable beverage brands in the World. You can skip our industry overview and go directly to the 5 Most Valuable Beverage Brands in the World.
From the early 1900s, the beverage market was modestly equipped by some regional manufacturers that only had the capacity of supplying to local markets. However, this industry has seen giant cooperation and trade internationally. Although the ingredients and production process vary according to each typical type of drink, there are certain trends that overcome the beverage industry. An example of this is the seltzer boom of the past few years, where drinks with subtle displays of flavor have taken center stage. With the seltzer market beginning to saturate, beverage makers are now seeking ways to differentiate from the competition, opting for bigger and bolder profiles. With health and wellness continuing to drive trends as we move further into 2023, beverage brands will opt for simplicity in beverage formulations across the board.
The beverage industry has an enormous growth potential given the constant upheavals and changing trends. Several reports suggest that consumers now prefer healthy beverages over sugary sodas and traditional drinks. According to a report by MarketResearch.com, the global beverage market is expected to grow from $1,561.084 billion in 2019 to $1,859.278 billion by 2026 increasing at a compound annual growth rate (CAGR) of 2.53% over the period. The market is projected to grow at a decent rate during the forecast period owing to the growing per capita global consumption of drinks in major developing regions owing to rising disposable income and changing preferences of consumers towards ready-to-drink beverages. However, rising health concerns regarding the sugar content of packed beverages coupled with health concerns regarding the consumption of alcohol may hinder the growth of the market during the forecast period.
As is the case with most industries out there, Asia Pacific is the strongest growing segment and the largest segment of the market as well due to a large population and rapidly rising incomes. On the other hand, North America, including the U.S., Mexico, and Canada is the second largest global market for non-alcoholic beverages, surpassing even Europe.
The Coca-Cola Company (NYSE:KO) is the biggest pure play beverage company in the world. The Coca-Cola Company (KO) is a slow and steady performer and its shares returned 40% over the last 5 years. It is an ideal stock for long-term dividend investors. The Coca-Cola Company generated $42.3 billion in revenue over the last 12 months, registering a 4% growth rate since 2019.
Our Methodology
To determine the 16 most valuable beverage brands in the world, we sifted through the beverage rankings of a variety of credible media outlets such as Forbes, Insider, New York Magazine, and more. We then used the consensus picks of these media outlets and took a systematic approach for our article.
Following these checks, we made use of Google Trends to identify the top beverage brands that attracted attention from individuals worldwide over the past 90 days, and ranked them in ascending order according to the highest number of regions searching for them and their highest interest-over-time, with a value of 100 being peak popularity.
16 Most Valuable Beverage Brands in the World
16. Aquafina
Number Of Regions: 30
Aquafina is an American brand of purified bottled water that is produced by PepsiCo, consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream. In terms of global statistics, Aquafina is one of the top-selling bottled water brands in the world, with a strong presence in markets such as the United States, Canada, India, and several other countries. The brand has been able to capture a significant share of the bottled water market through aggressive marketing and product positioning strategies. As of 2022, Aquafina holds a 9.4% share of the bottled water market.
15. Tropicana
Number Of Regions: 33
Tropicana is a brand of fruit juices and beverages produced and sold by PepsiCo, a multinational food and beverage company. According to Euromonitor International’s Soft Drinks system, Tropicana was the second largest brand in global juice in 2020 in terms of volume, and the largest brand in global 100% juice, primarily due to its leadership in North America.
On August 3, 2021, PepsiCo announced that they would sell a majority stake in Tropicana alongside other juice brands to PAI Partners for $3.3 billion, to concentrate on their healthy snack foods and zero-calorie beverages. They would retain a 39% stake in the new joint-venture company, and have exclusive distribution rights to the brands in the USA.
14. Dr Pepper
Number Of Regions: 41
Dr Pepper is a carbonated soft drink that was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Currently, it is a brand of carbonated soft drinks and non-alcoholic beverages produced and sold by Keurig Dr Pepper, a multinational beverage company. With initial national marketing in the United States in 1904, the brand is now recognized across Europe, Asia, and North and South America. In 2021, Dr Pepper recorded volume sales of around 626 million 192-ounce cases.
13. Mountain Dew
Number Of Regions: 44
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman, while a revised formula was created once again in 1958. Appealing to a younger demographic and often associated with an active and adventurous lifestyle, the market share of the Mountain Dew brand in the U.S. amounted to just under 7%. Over the past decade and a half, the brand’s share has fluctuated between 6% and 7%.
12. Gatorade
Number Of Regions: 48
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks, that is currently manufactured by PepsiCo and is distributed in over 80 countries. The company targets athletes and sports enthusiasts, and its products are marketed as a way to hydrate and replenish fluids and electrolytes lost during intense physical activity. In 2020, the brand generated estimated revenues of more than $4 billion, with a majority of its sales coming from the United States. For the 52 weeks ended on December 26, 2021, Gatorade generated approximately $2.6 billion in C-store sales in the United States.
11. Heineken
Number Of Regions: 62
Heineken Lager Beer, or simply Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Globally, Heineken is one of the largest beer producers, with a presence in over 70 countries. As of 2022 Heineken is sold in 192 countries. The Heineken brand has also been incorporated with numerous beer brands in countries all over the world including Mexico, China, Australia and various countries in Africa. Starting with the 2020-24 cycle, Heineken became the official sponsors of the UEFA Europa League and the UEFA Europa Conference League through the Heineken 0.0 brands.
10. Lipton
Number Of Regions: 66
With more than 100 years of experience, Lipton is one of the world's great oldest refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. Lipton's main pillar brands are the Lipton Yellow Label and Lipton Iced Tea. Other product lines include the Lipton pyramid (tetrahedron) range in Europe and North America, and Lipton Milk Tea in East Asia.
9. LavAzza
Number Of Regions: 66
Lavazza is an Italian beverage brand that is centered around the production and distribution of high-quality coffee products. Lavazza portfolio includes whole bean, ground, and single-serve options, as well as coffee machines and accessories. On November 28 2022, it was announced LavAzza has acquired the French coffee roaster, distributor and services supplier, MaxiCoffee.
8. 7UP
Number Of Regions: 66
7 Up or Seven Up is an American brand of lemon-lime-flavored non-caffeinated soft drink. Although he brand and formula are owned by Keurig Dr Pepper, the beverage is internationally distributed by PepsiCo. The brand's business model is centered around the production and distribution of non-alcoholic beverages, and according to recent statistics, the brand has a market share of around 1% in the global non-alcoholic beverage market, making it one of the largest lemon-lime soda brands in the world.
7. Sprite
Number Of Regions: 66
Sprite is a lemon and lime-flavored soft drink that first hit shop shelves back in 1961 and today it's sold in more than 190 countries. The brand is also famous for being available in a number of different flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. In 2021, the Sprite brand had a U.S. market share of just over eight percent. The brand’s share, which remained under six percent until 2013, has become significantly larger in recent years.
6. Monster Energy
Number Of Regions: 68
Monster Energy, marketed as a premium alternative to traditional energy drinks, is an energy drink brand that was launched in 2002 by the Monster Beverage Corporation. Known for its edgy, urban branding and logo, as well as its association with extreme sports and motorsports, Monster Energy drinks are available in various flavors and contain a blend of caffeine, taurine, and B-vitamins, among other ingredients. With a brand value of approximately $6.27 billion, Monster Energy is one of the most valuable beverage brands in the world in 2022.
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Disclosure: None. 16 Most Valuable Beverage Brands in the World is originally published on Insider Monkey.