2 Unstoppable Dividend Stocks to Buy If There's a Stock Market Sell-Off

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The stock market is going strong, with the S&P 500 index heading for a 19% gain so far in 2024, confirming its presence in a much-awaited bull market. These periods of market growth and optimism generally last longer than bear markets, so there still could be plenty of time for investors to benefit from this great momentum.

However, even in times of market strength, headwinds arise. That happened this summer when a stock market sell-off resulted in an 8% loss for the S&P 500 over a period of three weeks. At those times, which could happen even in a solid bull market, it's a great idea to load up on stocks that may limit your losses during periods of trouble.

One of the best options is a dividend stock because it offers you annual passive income no matter what its stock price or the market is doing. Let's check out two unstoppable players to buy if there's another market sell-off.

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Johnson & Johnson

Johnson & Johnson (NYSE: JNJ) is a Dividend King, meaning it's raised its dividend for more than 50 consecutive years. In fact, J&J has lifted its dividend for more than 60 years.

Why is this important? Because it shows that rewarding shareholders is a priority for J&J, so it's likely the company will continue with this policy.

Right now, the pharma giant pays an annual dividend of $4.96 a share, representing a dividend yield of 3%. This is considerably higher than the average S&P 500 dividend yield of 1.3%.

Another positive point is that J&J, with free cash flow of $19 billion, has what it takes financially to continue paying and raising its dividend. This offers you some confidence that even during difficult market times, you'll collect passive income -- and it's likely to grow.

You'll like J&J for more than its dividend, though. This pharma giant also offers you another reason to hold onto it through market downturns -- and that's the safety of its earnings.

J&J sells a wide variety of medicines and medical devices -- and these are products patients and hospitals need during any economic environment. This is why pharma companies generally don't see enormous fluctuations in revenue when the economy takes off or stalls.

But they still can boost their growth through portfolio expansion and strategic decisions -- and this is what J&J did in recent years when it spun off its consumer health business to focus on its innovative medicines and medtech divisions. Both of these divisions are growing and helped the company report a 7% increase in sales, excluding acquisitions and divestitures, in the most recent quarter.