20 Best Social Media Apps in 2021

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In this article, we are going to talk about the 20 best social media apps in 2021 basing on various metrics and data to back the ranking of these apps. You can skip our comprehensive analysis on the social media industry and go directly to 5 Best Social Media Apps in 2021.

Social media apps mainly have user-generated content such as texts, posts or comments, digital photos or videos. The data generated through all online interactions among users is regarded as the lifeblood of social media. Social media allows users to keep in touch with their relatives and friends. Furthermore, individuals and organizations also utilize social media platforms for marketing and networking purposes for their brand, products or services. Moreover, it also allows people to find various career opportunities, connect with like-minded people across the globe and share their interests, thoughts, feelings, ideas and insights online.

In recent years, there has been a significant rise not only in the number of these social media apps but also in the usage of social media apps. Facebook, Inc. (NASDAQ: FB) is the largest social media app in the world, with 2.4 billion users worldwide. In comparison, the other social media apps are way behind Facebook, Inc. (NASDAQ: FB). However, social media platforms like YouTube and WhatsApp (also owned by Facebook) also have more than 1 billion users each. These numbers of social media users are significant considering the fact that there are 7.7 billion people in the world, with at least 3.5 billion people using the internet. This means social media platforms are used by one in three people in the world and more than two-thirds of all internet users. The change caused by social media in society cannot be ignored. The rapid and vast adoption of these technologies around the world is changing how people find partners, how people access information, get news, and engage in social movements, raise awareness on social and environmental issues. For example, over the course of several years, Twitter Inc. (NYSE: TWTR) has become a primary news source and engagement channel for political debates for millions of people around the world.

Apps like Facebook (NASDAQ: FB), YouTube, WhatsApp, WeChat and Instagram, Twitter Inc. (NYSE: TWTR), Tumblr and TikTok are seeing a spectacular rise in popularity. Each app has its peculiar customer base. According to the research of Pew Research Center, around 7 in 10 Americans use social media apps for connecting with one another, engaging with the news content, sharing information and for entertainment purposes.