4 Textile - Apparel Stocks Worth Watching Despite Industry Challenges

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Companies in the Zacks Textile - Apparel industry are under pressure from a challenging consumer environment, as rising inflation has made consumers more selective with their spending. As a result, industry players are feeling the impact of decreased consumer demand. Many companies in the textile and apparel space are also struggling due to heightened SG&A expenses.

Despite the challenges, brand enhancement strategies — including innovations and improvements in both store and digital operations — keep lululemon Athletica Inc. LULU, Crocs, Inc. CROX, Columbia Sportswear Company COLM and G-III Apparel Group, Ltd. GIII well-positioned.

About the Industry

The Zacks Textile - Apparel industry includes companies and lifestyle brands that manufacture, design, distribute, source, market and sell apparel, footwear, and accessories for men and women. These include fashion apparel like dresses, pants, skirts, shorts, shirts, jackets, blouses and knitwear, and intimate apparel like underwear and shapewear. The industry also comprises companies offering apparel for a healthy lifestyle and athletic activities, such as yoga, running and training. Some companies also deal with fitness-related accessories like gloves, bags, headwear and sports masks. The industry participants operate through direct-to-consumer (brick-and-mortar and online), wholesale and licensing distribution channels. Most players operate through stores and digital networks in the United States and internationally.

4 Trends Shaping the Future of the Textile - Apparel Industry

Tough Consumer Landscape: Textile-apparel companies are navigating a turbulent global retail environment, stemming from underlying inflationary pressures. This situation has led to a significant shift in consumer behavior, characterized by reduced spending on non-essential items and an increased focus on value. As consumers become more selective in their purchasing decisions, they are prioritizing essential goods amid elevated cost of living. This shift is putting considerable strain on demand dynamics for companies in the textile and apparel sector.

Cost Concerns: Textile-apparel companies are facing challenges related to elevated input costs, which continue to impact their profitability. Higher selling, general and administrative (SG&A) costs stemming from increased investments in marketing and enhancements to physical and digital retail channels are concerning. Many firms are vulnerable to shipping disruptions, which can result in delays and higher freight expenses, squeezing overall profit margins. The competitive labor market also adds another layer of difficulty, collectively posing threats to the profitability of these companies.

Improved Store Traffic and Strong Digital Trends: As consumers seamlessly navigate between physical and digital platforms, textile-apparel companies are enhancing guest experiences across all touchpoints. These businesses are prioritizing investments to improve in-store interactions and boost brick-and-mortar sales. At the same time, the convenience of online shopping is driving significant growth in e-commerce for these brands. They are focused on upgrading their e-commerce platforms, enhancing mobile applications, modernizing payment systems, and integrating online and offline operations while expanding their order fulfillment capabilities. Services like buy online, pick up in-store, and curbside delivery are becoming increasingly popular among industry players.

Brand-Enhancing Endeavors: Textile-apparel companies are reaping the rewards of strategies aimed at strengthening their brands through diverse marketing efforts, licensing agreements, acquisitions, and partnerships. The introduction of new products is a vital component of their growth strategies. Continuous innovation in product offerings is essential for maintaining competitiveness and meeting the evolving demands of consumers.