Adobe (ADBE, Financials) announced the release of new artificial intelligence tools allowing users to create and modify images based on Adobe's stock photo library, while ensuring that the original image creators are compensated, Reuters said Tuesday.

Responding to the increasing prominence of AI-driven picture production from companies like OpenAI, Adobe, the producer of extensively used products like Photoshop, has begun incorporating AI capabilities into its software suite. The company's strategy is to guarantee that artists get just pay and that all produced material stays legally viable for commercial uses.

The newest technologies let consumers start with an Adobe stock picture and then change it using artificial intelligence to fit certain requirements. Original image producers will be paid by Adobe as if their picture had been used exactly as it was created.

While some users love producing graphics from text cues, others prefer to edit stock photos to fit specific needs, according to Matthew Smith, vice president of strategy, design, and emerging products for Adobe. "A majority of people still have a blank canvas problem," Smith said to Reuters. "Generative AI is not replacing stock (imagery). It's not replacing creatives or contributors. It's enhancing and giving them more potential opportunity to increase their earnings."

Designed to satisfy both conventional content makers and consumers seeking for personalized picture alternatives, Adobe's AI tools are part of its larger drive to include AI into its ecosystem.

This article first appeared on GuruFocus.