Adyen continues to pioneer the in-person payment space with host of new industry-defining products

In This Article:

  • SFO1 is Adyen's first proprietary multimedia countertop terminal

  • Adyen is the first PSP to launch Klarna's BNPL in-store solution worldwide and initiates global roll out of Alipay+

  • Tap To Pay on Android now available in Europe, UAE, Hong Kong, Malaysia, Australia and New Zealand, enabling businesses in these regions to cost-effectively scale

AMSTERDAM, Sept. 26, 2024 /PRNewswire/ -- Adyen, the financial technology platform of choice for leading businesses, has today announced major advancement in the in-person payments (IPP) landscape, underscoring its commitment to innovation with industry defining solutions. This comprehensive update not only enhances the payment experience for both merchants and customers but also reinforces Adyen's position as a leading force in payment technology.

Adyen's SFO1 and Tap To Pay on Android
Adyen's SFO1 and Tap To Pay on Android

"Adyen offers an industry-leading in-person payment solution, with one of the widest product portfolios in the market, ranging from mobile solutions to countertop terminals, catering to any business need—all powered by our single tech stack. This product update is a testament to our ambition in the unified commerce space," commented Derk Busser, VP Product - Payment Channels, at Adyen. "We see our customers still highly value in-person touchpoints and we are continuing to differentiate ourselves within the payments industry to be the market leader in omnichannel solutions. We're committed to revolutionize how the shoppers of today and tomorrow experience 'the store'."

Unlimited branding opportunities with SFO1 countertop terminal

Today, Adyen proudly unveils the SFO1, its proprietary multimedia countertop Android terminal. With an 8 inch touch screen, SFO1 enhances the payment experience by integrating functions of traditional terminals with customer-facing displays. This innovation marks a new chapter in transforming the in-person payment experience.

"The SFO1 will fundamentally change the way brands interact with customers at the point of purchase," added Busser. "Rich video content allows fashion retailers to showcase next season's collection on stunning screens while offering shoppers the chance to sign up for loyalty programs to receive   discounts or early access to the clothing shown. We are pushing the boundaries of innovation, ensuring that merchants can provide cutting-edge, customizable in-store checkout experiences."

SFO1 allows enterprise and platform businesses to maintain consistent brand presence and engage customers dynamically, by seamlessly integrating with their point of sale (POS) systems or partners, while reducing counter clutter and costs.