AIMIA ANNOUNCES LEADERSHIP APPOINTMENTS DESIGNED TO ACCELERATE ITS STRATEGY FOR UNLOCKING SHAREHOLDER VALUE

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TORONTO, July 10, 2024 /CNW/ - Aimia Inc. (TSX: AIM) ("Aimia" or the "Company") today announced leadership appointments aimed at fast-tracking the rollout of the Company's strategy recently endorsed by shareholders at its annual general meeting, naming James Scarlett as Chair of the newly-formed Strategic Review Committee and Steven Leonard as President and CFO. Aimia's strategy and near-term priorities are focused on unlocking value and returning capital to investors in a responsible and expeditious manner. The appointments are effective immediately.

"With the outcome of our AGM now behind us, optimizing the leadership team that will execute our strategy for unlocking value is a key to success," said Tom Finke, Executive Chairman. "Our decision to move forward with a streamlined, cost-effective leadership model that best utilizes the expertise of our Board members and the depth of experience of our management team was based on a number of factors, including the effectiveness and level of collaboration we have been able to achieve to date, minimizing executive compensation expenses, and avoiding delays inherent in a period of ramp-up typically associated with the hiring of a new CEO from outside the organization. I look forward to continuing my close working relationships with Jamie and Steve for the benefit of all Aimia shareholders."

James Scarlett, ICD.D., one of Canada's most respected senior legal advisors with more than 40 years of experience in complex merger and acquisition, capital markets, and other transactions and named to Aimia's Board in June 2024, has been appointed as Chair of Aimia's Strategic Review Committee. The newly-formed Board committee, which will include Aimia Directors Robert Feingold and Jordan Teramo, will work closely with management to drive Aimia's strategic review process and identify the best options for returning capital to shareholders. These options may include the potential sale of Aimia's core holdings, the potential spinoff of core holdings, the potential recapitalization of the Holdco or core holdings or the potential merger of core holdings with other entities to take advantage of the Company's cumulative tax losses.  Among its initial priorities, the Committee will work to identify the external advisors best qualified to assist Aimia in its strategic review process in the coming weeks. Aimia expects the identification of best options for value creation to be completed in the third quarter of 2024.