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Amazon is challenging Walmart+ by offering Prime members a discount on fuel to combat high gas prices.
The company announced on Wednesday that Prime members will receive a 10 cents per gallon discount at around 7,000 Amoco, AM/PM, and BP gas stations across the U.S., potentially saving them about $70 annually on fuel.
To access the new discount, Prime members must first enroll in Earnify, a loyalty program utilized by BP and other BP-owned stations and convenience stores. Next year, Amazon intends to introduce a savings offer for electric vehicle charging with BP Pulse, BP’s electric vehicle charging business.
This new benefit is being rolled out four years after Walmart’s rival rewards program, Walmart+, provided its members with the opportunity to save 10 cents per gallon at over 13,000 Exxon, Mobil, Murphy, and Walmart gas stations. Walmart's Sam's Club also offers fuel discounts as does Costco as a membership perk.
The gas discount is the most recent perk added to Amazon’s $14.99 per month Prime membership, which also includes free deliveries, Amazon Prime Video, Amazon Music, Amazon Photos, Prime Reading, GrubHub+, and more.