Amazon announces all-new Fire TV

Amazon SVP Dave Limp unveiled the new all-new Fire TV on Wednesday at Amazon headquarters.
Amazon SVP Dave Limp unveiled the new all-new Fire TV on Wednesday at Amazon headquarters.

Amazon (AMZN) on Wednesday announced a new version of its Fire TV device for just $69 — nearly $30 less than previous Fire TV devices.

The all-new Fire TV, available for pre-order Wednesday and shipping on October 25, includes the ability to pump out video in 4K high-definition, HDR for more vibrant colors, 60 frames-per-second video, Dolby Atmos audio, and of course, integration with Alexa — all driven by a brisk 1.5 GHz quad-core processor.

Dave Limp, Amazon SVP of Devices and Services, unveiled the all-new Fire TV at a company event held at Amazon’s Seattle headquarters, plugging it as Amazon’s cheapest 4K-friendly device ever.

In addition to the new hardware, Limp touted deeper Alexa voice recognition compatibility “coming soon” with a slew of Fire TV apps, including Netflix (NFLX), Hulu, SHOWTIME, Amazon Video, Bravo and CNBC, among many others. Translation: Very soon, you’ll likely be able to navigate through many Fire TV apps with voice commands.

The new Fire TV was just one of a slew of product announcements Amazon unveiled on Wednesday, including a new Echo speaker for $99 — $80 cheaper than previous devices.

JP Mangalindan is a senior correspondent for Yahoo Finance covering the intersection of tech and business. Email story tips and musings to [email protected]. Follow him on Twitter or Facebook.

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