E-commerce giant Amazon has unveiled a new digital storefront, Amazon Haul, to offer affordable products for its customers in the US.

Currently in beta, the service is seen as the company’s strategic move to compete with fast-fashion retailers such as Shein, Temu and the TikTok Shop.

A selection of products, including fashion, home, lifestyle, electronics, and more, is available at the digital storefront for $20 or less, with most priced at $10 or under and some as low as $1.

The service is integrated into the Amazon app, and users can access it by searching for "Haul". The company has announced that Amazon Haul will become available to customers upon updating their Amazon Shopping app.

The company noted that delivery will be completed within one to two weeks, as items are shipped directly from a warehouse in China.

Amazon CEO Andy Jassy noted in August that there was a trend of customers opting for cheaper items and purchasing more essential goods, which has influenced the creation of Amazon Haul, reported Reuters.

Amazon Worldwide selling partner services vice-president Dharmesh Mehta said: “Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices.

“Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics, and other products even more fun, easy, and affordable, all backed by Amazon’s A-to-z product guarantee so customers can shop with confidence that the products they’re purchasing are safe, authentic, and in the condition expected. It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.”

Amazon Haul is designed to provide a unique shopping experience, with its own search, cart, and checkout process. Customers can accumulate a collection of low-priced items, with discounts available for larger orders.

This initiative is believed to help Amazon capture a larger market share in the competitive low-cost retail sector, where price is a significant factor for consumers.

"New ‘Amazon Haul’ digital storefront launches for US customers" was originally created and published by Retail Insight Network, a GlobalData owned brand.

 

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