Analysts revisit Apple stock price targets after earnings, iPhone 16 outlook

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Updated at 10:09 AM EDT

Apple shares moved lower in early Friday trading after the tech giant posted a muted holiday-quarter outlook that suggests a longer time frame for its AI investments to ultimately boost iPhone 16 demand.

Apple  (AAPL)  is betting that that its new AI technologies, dubbed Apple Intelligence, will prompt a big increase in handset upgrades as consumers look to adopt the new features that will be available only in the new iPhone 16 and last year's iPhone 15 Pro.

The rollout of those features, which include upgrades to its Siri voice assistant, an AI image generator and notification summaries, will take several months, and will be fully available only in certain markets, as Apple deals with language, tech and regulatory challenges.

"Carrying on in the quarter, we are looking forward to bringing even more features in December, and this will include even more powerful writing tools and visual intelligence experience that builds on Apple Intelligence and ChatGPT integration in addition to other features as well as we'll bring localized English to several countries that include the U.K., Australia, and Canada," CEO Tim Cook told investors on a conference call late Thursday.

"So, it's going to be quite a software quarter between the release on Monday and the release in December," he added. "And then as we turn the corner to '25, we'll have more languages rolling out in - starting in April as well and more features as well."

Apple CEO Tim Cook said the tech giant's AI features will be a 'compelling reason' to upgrade to its new iPhone 16.
Apple CEO Tim Cook said the tech giant's AI features will be a 'compelling reason' to upgrade to its new iPhone 16.

That delay, in fact, is part of the reason Apple's near-term revenue forecast, which estimates December-quarter sales rising in the low-to-mid-single digits percent, was seen as largely disappointing for investors who were looking for an early indication that Apple Intelligence was sparking demand for the newly released iPhone.

Apple AI benefits a 'waiting game': analyst

"This is still a waiting game when it come to the benefits of AI iPhone growth," said Deepwater Asset Management's Gene Munster, who remains convinced that AI will ultimately be the catalyst for an iPhone upgrade "supercycle.''

"The most potent piece of this demand acceleration is likely to come in the June quarter," he said. "I don't think it's going to play out in December."

KeyBanc Capital Markets analyst Brandon Nispel agrees, arguing that the below-consensus guidance for December-quarter revenue means "expectations should reset lower, which should pressure the stock as expectations seem far too high looking out to 2025 and 2026."