We recently compiled a list of the 10 Best Consumer Electronics Stocks to Buy.In this article, we are going to take a look at where SharkNinja, Inc. (NYSE:SN) stands against the other consumer electronic stocks.
The global consumer electronics market has been experiencing significant growth, driven by rapid technological advancements and evolving consumer lifestyles. In 2024, the market reached an impressive valuation of $755 billion, with projections indicating it could soar to $1.15 trillion by 2031 (as per estimates by Research and Markets). This upward trajectory can largely be attributed to the increasing demand for innovative electronic devices that simplify everyday life and enhance overall convenience. As technology continues to evolve, so too does the consumer electronics industry, which has become an integral part of modern life. Consumer electronics have revolutionized how people live, work, and connect. From smartphones and tablets to smartwatches and connected home devices, these products have become essential to daily routines. They make everyday tasks easier, more efficient, and more enjoyable. Whether it’s remote working, entertainment, or staying connected with loved ones, consumer electronics play a pivotal role in these activities. The steady stream of technological innovation has been a driving force behind the industry’s continued growth, as consumers seek out new devices that integrate seamlessly into their lives.
Consumer electronics devices, which are designed for communication, entertainment, and information purposes, play a crucial role in the tech landscape. Continuous innovation and the release of new, interconnected devices ensure the industry's competitiveness, with companies constantly striving to capture consumer interest. Despite global economic challenges, the consumer electronics market remains resilient, driven by advancements in areas like AI and smart devices. Wearables, such as smartwatches, alongside newer technologies like AR glasses and VR headsets, are gaining popularity. For example, smartphone shipments reached around 1.2 billion units globally in 2023, cementing the category’s status as the most profitable segment. The market is projected to grow further in the coming years. According to industry reports, revenue could reach $1.13 trillion by 2025, recording a steady annual growth rate of 3%. Additionally, sustainability and recycling trends have become increasingly important, with companies benefiting from recycling materials to address challenges like the global chip shortage. The global electronics recycling market is expected to exceed $57 billion by 2025, further underscoring the industry's forward-thinking approach to innovation and sustainability.
The business environment is rapidly evolving, and by 2035, what is considered business-as-usual today will likely be vastly different. Stricter regulations and heightened market expectations are expected to result in increased costs related to raw material extraction, logistics, CO2 emissions pricing, and end-of-life expenses. According to a PWC report, the electronics industry could face a 15% increase in operational costs by 2035, compared to a 2023 baseline. This is due to rising landfill fees, longer transportation distances, fluctuating raw material prices, and the depletion of critical resources like copper, cobalt, lithium, and gold. To mitigate these rising costs, businesses can adopt circular business models that lead to lower operational expenses through CO2 savings and efficiency gains. Proactively transitioning to circular models offers a significant cost advantage over passively complying with regulations and sticking to traditional linear models. PWC’s projections reveal that circular business models could lead to cost savings of around 12% and CO2 reductions of at least 10% by 2035 compared to a business-as-usual approach.
North America, particularly the United States, is at the forefront of the consumer electronics market, leading globally in terms of adoption and demand. The region is expected to maintain this leadership position due to its swift embrace of cutting-edge technologies. In the U.S., the fast-paced lifestyle increasingly revolves around digital solutions, with automation becoming a key priority. The American market continues to thrive on its demand for new and innovative devices that can streamline everyday tasks and improve productivity. With the integration of advanced technologies and ongoing innovation, North America remains a critical region for the growth of the consumer electronics industry. At the same time, the rise of smart home technologies has opened up new opportunities for growth in the consumer electronics market. Devices like voice assistants and internet-connected home appliances are becoming increasingly popular, driving demand for products that make everyday life more convenient. The integration of consumer electronics with these technologies is shaping the future of home automation. Companies with advanced voice recognition technology are playing a significant role in the smart home revolution. Collaborative partnerships between firms and AI specialists are further enhancing the potential of these technologies, pointing to a future where smart homes become the norm.
China has also emerged as a major force in the global consumer electronics market, contributing significantly to the supply chain. As a leading producer of electronic components and raw materials, China plays a crucial role in meeting the global demand for consumer electronics. The Chinese market is witnessing a surge in the adoption of devices with voice assistance, Bluetooth, and Wi-Fi connectivity, making lives more convenient. The country’s commitment to technological innovation and the growing preference for smart devices are fueling its market growth. With these advancements, China's consumer electronics market is projected to continue expanding at an impressive rate over the next decade. In Europe, Germany and the United Kingdom stand out as key markets with immense potential. These countries have seen high adoption rates of consumer electronics such as smartphones, televisions, personal computers, and cameras. European companies are heavily investing in research and development, and many are forming collaborations aimed at driving innovation in the industry. This focus on innovation and the growing demand for high-quality consumer electronics make Europe an exciting region for market growth.
As the global consumer electronics industry continues to expand, it presents compelling opportunities for investors. In this article, we’ll explore the 10 best consumer electronics stocks to buy, offering valuable insights into the companies leading the way in this dynamic and fast-evolving sector.
Our Methodology
For this article we screened for consumer electronics companies using the Finviz stock screener and sifted through online rankings. We compiled a preliminary list of 15 stocks and then scanned Insider Monkey’s database of 912 hedge funds and to pick the 10 stocks with the highest number of hedge fund investors as of the end of the second quarter of 2024. The list is arranged in ascending order of the number of hedge fund investors in each firm.
At Insider Monkey we are obsessed with the stocks that hedge funds pile into. The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A mid-sized warehouse filled with furniture and home appliances.
SharkNinja, Inc. (NYSE:SN) is a global technology company specializing in household appliances, operating under two brands: Shark and Ninja. Shark offers products like vacuums, robot cleaners, steam mops, air purifiers, and beauty tools. Ninja focuses on kitchen appliances, including cooking and beverage machines. Founded in 1997 by Mark Rosenzweig, the company is based in Needham, MA. SharkNinja, Inc. (NYSE:SN) delivered a standout performance in Q2 2024, significantly exceeding earnings expectations with an impressive EPS of $0.71 compared to the anticipated $0.59. This strong result highlights the company’s robust financial health and strategic execution. In Q2, SharkNinja, Inc. (NYSE:SN) reported an extraordinary 38% increase in adjusted net sales, building on the 20% growth from the previous year. This growth was purely organic and highly profitable. Notably, adjusted EBITDA surged by 48%, and earnings per share climbed by 51%. These metrics reflect the company’s successful initiatives in supplier diversification, competitive bidding, and value engineering, which collectively enhanced adjusted gross margins by nearly 600 basis points and improved adjusted EBITDA margins by 90 basis points.
The company's growth was broad-based, with all four major product categories posting double-digit increases. The cleaning category led with a 20% growth, its strongest performance since the pandemic. SharkNinja, Inc. (NYSE:SN) domestic business accelerated remarkably, achieving a 35% increase, despite a relatively flat market. Internationally, the company excelled with a 46% rise in adjusted net sales, driven by triple-digit growth in emerging markets like Germany and France. SharkNinja, Inc. (NYSE:SN) strategic expansion into new product categories contributed significantly to its success. Recent innovations such as the Ninja SLUSHi and the Shark FlexBreeze have resonated strongly with consumers. The Ninja SLUSHi, for instance, became the fastest-selling new product ever on SharkNinja’s direct-to-consumer site, showcasing the company’s effective market entry and consumer appeal.
The company’s global footprint and brand presence are expanding rapidly. SharkNinja, Inc. (NYSE:SN) international operations are particularly noteworthy, with significant growth in EMEA and promising prospects in Latin America, including upcoming launches in Brazil. With a robust pipeline of new products and strategic marketing initiatives, SharkNinja, Inc. (NYSE:SN) is well-positioned for continued growth. The company’s commitment to innovation, coupled with its solid financial performance and expansion into new markets, makes it a compelling choice for investors seeking high-growth opportunities in the consumer electronics sector.
Ave Maria World Equity Fund stated the following regarding SharkNinja, Inc. (NYSE:SN) in its Q2 2024 investor letter:
“Top contributors to performance included SharkNinja, Inc. (NYSE:SN) and Taiwan Semiconductor Manufacturing Company Limited. SharkNinja, Inc. is a global product design and technology company focused on creating solutions that increase efficiency, convenience and enjoyment of consumers’ daily tasks and improve everyday lives. The company has built two billion-dollar brands, Shark and Ninja, and has a proven track record of establishing leadership positions by disrupting numerous household product categories, including cleaning, cooking, food preparation, home entertainment and beauty.”
Overall SN ranks 2nd on our list of the best consumer electronics stocks to buy. While we acknowledge the potential of SN as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than SN but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
