With a change in its business practices, GameStop Corporation (NYSE:GME) allows CEO Ryan Cohen the ability to buy and sell stocks and cryptocurrency with the company's cash.

While GameStop hasn't added Bitcoin (CRYPTO: BTC) to its balance sheet yet, the company did help one customer turn a small purchase into a full BTC worth over $60,000.

What Happened: The Cardsmiths Currency Series 1 trading card series, launched in 2022, features influential people to the cryptocurrency sector, memes and artifacts. The set also includes randomly inserted redemption codes that are available to trade for various amounts of Bitcoin, Ethereum (CRYPTO: ETH), Litecoin (CRYPTO: LTC) and Dogecoin (CRYPTO: DOGE).

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A GameStop customer found one of the redemption cards previously and upon scratching it off last month, realized he had one of the rarest cards good to redeem for one full Bitcoin. This turned his initial $33 purchase for the pack of cards into a Bitcoin worth more than $60,000.

The consumer shared his findings in a post on Reddit, with the action now going viral thanks to GameStop tweeting about the unique story.

"A GameStop customer found 1 Bitcoin in a trading card pack," GameStop tweeted.

According to the Reddit post, the user said they thought the unscratched redemption card "looked better in the binder."

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Later upon scratching off the card, the card owner thought the redemption card was good for a part of a whole Bitcoin before realizing that it was for one BTC.

"This is mind boggling to me honestly," the owner said.

The user did admit to have previously buying and opening 10 to 12 boxes of the Cardsmiths Currency Series 1 trading cards.

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Why It's Important: The price of Bitcoin was around $16,500 when the series 1 currency trading card set was released, as reported by Cllct.

Another GameStop purchaser also found a Bitcoin redemption card back in March, but the number of unredeemed full Bitcoin cards could be 0 or 1 now, according to the report.

The company behind the Cardsmiths Currency Trading Cards said the set offered the "industry-first cryptocurrency redemption program."