Should You Buy Shares in the Super-Safe Dividend King Stock That Expects to Return at Least $16 Billion to Shareholders in Its Fiscal 2025?

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Many investors gravitate toward dividend stocks for a reliable source of passive income, no matter what the stock market is doing. But a dividend is only as reliable as the company paying it, which is why Dividend Kings are so impressive.

Dividend Kings are companies that have paid and raised their dividends for at least 50 consecutive years. To do that, a company must have solid earnings growth and financial stability.

Procter & Gamble (NYSE: PG) is the elite of the elite. Not only is it one of the longest-tenured Dividend Kings, with 68 consecutive years of payout increases, but P&G also repurchases a ton of its stock.

The consumer staples giant just reported first-quarter fiscal 2025 results. For the full fiscal year, it expects to pay a whopping $10 billion in dividends and repurchase $6 billion to $7 billion in stock. Here are some key takeaways from P&G's report, some concerns worth monitoring, and why P&G remains an exceptional dividend stock to buy now.

An adult and child interacting with a dishwasher.
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Volumes and product mix continue to be concerning

P&G's latest results were decent but not great, with a 12% increase in diluted net earnings per share (EPS) but just 2% organic sales growth and flat volume growth. This dynamic pretty much sums up the last few years for P&G, which has displayed impeccable pricing power even in the face of inflationary pressures, but hasn't been able to return to volume growth.

P&G's product mix was -3% in its beauty and grooming categories; flat in baby, feminine, and family care; up 1% in fabric and home care; and up 4% in healthcare. Product mix essentially tells investors if buyers are gravitating toward lower-priced product offerings or paying up for more premium-priced brands. For example, P&G owns several laundry detergent brands, including Gain and Tide. If consumers switch from Tide, which is generally the most expensive of P&G's detergent lineup, to Gain, then P&G still retains the sale, but mix would be negative.

P&G's variety of top brands across different categories is an advantage over companies that only have one brand in a category. But the fact that P&G is still experiencing negative mix in some categories shows that consumers remain disciplined with their spending.

On track for a record year

Despite the headwinds, P&G's fiscal 2025 guidance is fairly impressive. It expects 2% to 4% sales growth, but 10% to 12% diluted net EPS growth compared to $6.02 in fiscal 2024 diluted EPS. If P&G achieves the midpoint of that guidance, it would earn $6.68 in fiscal 2025 diluted EPS, which would be all-time high earnings.