Chain Reaction: Kelly Martinez of ePost Global on Sustainably Simplifying Returns and Packaging
Chain Reaction is Sourcing Journal’s discussion series with industry executives to get their take on today’s logistics challenges and learn about ways their company is working to keep the flow of goods moving. Here, Kelly Martinez, founder and co-president of ePost Global, discusses how the international parcel and mail shipping solutions service is helping businesses sustainably streamline global distribution while increasing customer satisfaction and why adopting sustainable alternatives can help save on shipping costs.
Name: Kelly Martinez
Title: Founder and co-president
Company: ePost Global
What industries do you primarily serve? Which industry do you think has the most to teach fashion about improving their supply chain logistics?
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We primarily serve industries such as apparel, accessories, health and beauty, cosmetics, books, electronics, supplements and subscription boxes. We also work with marketplaces that sell a variety of items.
I think the electronics industry offers valuable lessons for the fashion sector, particularly in supply chain logistics. For example, when you purchase a higher-priced electronic item, a restocking fee is often charged for returns. This approach could be advantageous for fashion, where customers frequently order multiple sizes or styles and return most of them. Implementing a similar fee in fashion could help reduce excess inventory and minimize waste, preventing goods from ending up in landfills.
What are the main things brands and retailers could do right now that would immediately improve logistics?
Brands and retailers can start by optimizing their packaging. Although many companies have made progress, there’s still potential to improve by using smaller boxes or padded envelopes to reduce excess space. Additionally, more sustainable packaging options, such as biodegradable mailers, are now available. Adopting these alternatives can minimize environmental impact while also saving on shipping costs.
Another key area to address is simplifying the returns process and improving reverse logistics. Some customers are hesitant to return or donate merchandise due to concerns about it ending up at swap meets. It’s essential to find better solutions than simply discarding or destroying excess returns.
When it comes to supply chain logistics challenges, there are things companies can fix, and things that are beyond their control. How can the former help the latter?
Companies can address challenges within their control by diversifying their suppliers and focusing on data quality. Having different suppliers that specialize in various areas provides more options if hurdles arise—like natural disasters or geopolitical events affecting specific regions.