Cisco (CSCO) is teaming up with the international advocacy organization Global Citizen in what it is calling a “multimillion-dollar partnership.” The three-year partnership will focus on efforts to meet the United Nations Global Goals for Sustainable Development and to end extreme poverty by 2030, the company said on Yahoo Finance’s “YFi AM.”

Cisco’s role is to provide technology that will create a much “richer” user experience for Global Citizens. This includes using Cisco’s collaboration tools like wi-fi technology, content and storytelling platforms to connect millions of Global Citizens across Sub-Saharan Africa, Latin America, Southeast Asia, North America and beyond.

The partnership has been in the works for over a year and a half, but announced to the public in early June 2019. “We’ve seen tremendous efforts around the globe,” Cisco’s Chief People Officer Fran Katsoudas told Yahoo Finance about Global Citizen. “This belief that every single person can play a role in addressing some of the biggest challenges of the day is something we are absolutely committed to.”

Creating a ‘richer’ user experience for Global Citizens

Global Citizen is widely known for its annual concert event Global Citizen Festival New York in Central Park, which began in 2012 and since expanded to places like Vancouver, London and Johannesburg.

To get a ticket to the festival, you have to download the Global Citizen App and earn “festival points,” by making phone calls to leaders or asking local leaders to make commitments on certain issues.

“We want citizens to be able to have a user experience much like a technology company where you earn your way in through gamified action,” Hugh Evans, Global Citizen’s CEO, told Yahoo Finance. “So this partnership is actually going to make the user experience that much richer for our global citizens.”

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