Cloud, Mobile, GenAI Driving ADM Growth in Germany

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Enterprises increasingly seeking customized platforms and solutions to meet requirements of local markets, ISG Provider Lens? report says

FRANKFURT, Germany, October 25, 2024--(BUSINESS WIRE)--Germany’s growing reliance on cloud computing and mobile applications is driving increased demand for application development and maintenance services, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens? Next-Gen ADM Services report for Germany finds the growing demand for software services is being fueled by digital transformation initiatives, industry 4.0 adoption and increasing need for mobile applications in such areas as e-commerce, finance, healthcare and entertainment.

The market for mobile apps in Germany is booming, surging 78 percent over a four-year period, the report notes. Amid this expansion, enterprises are seeking more localized expertise from ADM partners, to ensure high security standards, compliance with regional regulations, and the ability to adapt software to the cultural nuances of end users.

"Our German clients are increasingly demanding customized platforms and solutions that address the specific market requirements of the regions and localities where they do business," said Matthias Paletta, director, technology modernization, for ISG in Germany. "These enterprises are seeking partners with localized expertise, who can tailor their services to meet these demands."

Germany has emerged as Europe’s largest cloud computing market, growing at a 25 percent annual rate. This rapid growth is reshaping the application development landscape, with developers increasingly focused on cloud-native applications, microservices-based architectures, and serverless computing. The need for scalability, flexibility and cost-effectiveness is paramount.

Security is also a top concern. Germany is Europe’s second-largest market for security technology and places a strong emphasis on cybersecurity in applications development. The government’s High-Tech Strategy actively supports security-oriented research projects, influencing development practices toward secure coding, robust authentication mechanisms and enhanced data protection.

With the second-largest number of startup firms in all of Europe, Germany is among the world’s principal centers of innovation in fields such as generative AI (GenAI). However, the country needs more skilled practitioners capable of training large language models (LLM) to adapt to the often unique, detailed and distinctive requirements of the German language.