Disney sinks despite subscriber beat as analysts mull saturation in streaming market

In This Article:

Disney (DIS) reported second quarter financial results after the bell on Wednesday that missed on both the top and bottom lines, although net additions for its fledging streaming platform Disney+ came in at 7.9 million, well above estimates of 4.5 million.

The surprise upswing caused shares to climb as much as 5% in after-hours trading; however, Disney quickly erased those gains during the company's earnings call in which CFO Christine McCarthy warned on both a tough economic environment as well as softer subscriber growth in the second half of the year.

Shares continued to decline into Thursday's session, down roughly 2% in midday trading.

Despite the beat, Disney's net subscriber additions still saw a deceleration compared to previous quarters.

The company added 11.7 million subscribers in the first quarter of 2022, sharply topping analyst estimates. On a year-over-year comparison basis, the media giant reported a net add of 8.7 million in Q2 2021.

The overall subscriber decline comes as inflation remains high, consumers cut costs, and competition intensifies. Analysts remain split on what those economic conditions mean when it comes to the longer-term prospects of Disney+.

"This is sort of a question about when does [the market] get too saturated?" Doug Creutz, senior analyst at Cowen, told Yahoo Finance.

Disney is "spending tons of money to grow Disney+," the analyst continued, noting the company's "fiscal Q2 was the second largest loss that that segment has had."

"Although the company has managed to grow subscribers, the question is, 'At what cost?'"

Creutz added that Disney+ "is at an earlier stage of growth" compared to competitors like Netflix, which lost 200,000 paying users in its most recent quarter (the first time the company had lost subscribers during a quarter in 10 years.)

Laura Hoy, equity analyst at Hargreaves Lansdown, agreed, saying that although investors breathed "a big sigh of relief" that Disney did not follow the same fate as Netflix, the media conglomerate "is in a much different space."

Disney+ is "quite early on in the journey. It's not facing those same roadblocks," Hoy explained.

Still, "we really can't knock them for what they're doing with streaming. They're definitely able to hold on to their subscribers and able to attract new ones."

"They've got that pricing power, and it looks like this is the streaming service that people are interested in, even though they can get out and do other things," she continued.