In This Article:
Release Date: July 24, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Positive Points
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Dr. Ing. h.c. F. Porsche AG (DRPRF) launched the largest model offensive in its history, updating key models like the Panamera, Taycan, Macan, and 911, which has been well-received in the market.
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The company achieved a significant reduction in the average age of its product portfolio from 3 years to 1.5 years, ensuring a fresh and attractive lineup.
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Porsche ranked first in the luxury segment in the J.D. Power quality study in the USA and achieved high customer satisfaction in China, reflecting strong brand perception.
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The new 911 Carrera GTS, featuring a lightweight performance hybrid, received extremely positive feedback, showcasing Porsche's technological leadership.
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Despite challenges in the Chinese market, Porsche maintained a balanced sales structure globally, with strong performance in other regions compensating for lower China sales.
Negative Points
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A significant supply shortage for aluminum parts is expected to impact production, leading to an adjusted revenue forecast for the full year.
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The transformation towards fully electric vehicles has lost momentum, with a flatter ramp-up curve than initially expected.
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Sales in China, a key market, have been challenging due to lower demand in the luxury segment, impacting overall sales figures.
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Group revenue for the first half of 2024 declined by 4.8%, reflecting lower vehicle availability due to model changeovers.
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The company faces continued supplier cost inflation and higher launch costs, which are expected to impact profitability in the second half of the year.
Q & A Highlights
Q: Can you elaborate on the impact of the aluminum supply shortage on your production and financial outlook? A: Lutz Meschke, Deputy Chairman of the Executive Board - Finance and Information Technology, explained that the flooding of a European aluminum supplier's facility has led to a significant supply shortage of special aluminum alloys. This affects lightweight body components used in all Porsche vehicle series. Despite countermeasures, production impairments are expected, prompting an adjustment in the full-year revenue forecast to EUR39 billion to EUR40 billion and a group operating profit range of 14% to 15% for 2024.
Q: How is Porsche addressing the challenges in the Chinese market, particularly in the luxury segment? A: Oliver Blume, Chairman and CEO, stated that Porsche is focusing on a value-over-volume strategy in China, accepting lower volumes to maintain brand integrity and residual values. The company is also recalibrating its China ecosystem to align with current demand and strengthening collaboration with local dealer partners.