Duluth Trading Company Taps Listrak for Cross-channel Marketing
Duluth Trading Company, a lifestyle brand of men’s and women’s workwear, casualwear, outdoor apparel and accessories, said it has teamed with Listrak on cross-channel marketing automation technology.
The retailer has a strong online presence and is known for a loyal customer base. It operates about 60 stores and has more than $650 million in annual revenue. With Listrak’s solution, better customer engagement and greater customer loyalty is expected.
More from WWD
The companies said in a statement that Duluth Trading partnered with Listrak following a competitive review process “based on the sophistication of its platform and overall ease of use, along with best-in-class strategic support. Listrak’s technology and expertise will guide personalized communications for Duluth Trading across channels, including email and mobile marketing.”
Garth Weber, senior vice president and chief brand and marketing officer at Duluth Trading Company, said, “Being able to connect and communicate with our Duluth customers is always a top priority for us. We’re excited to be able to achieve this on a more personalized, individual basis through cross-channel and cross-platform marketing in partnership with Listrak.”
Ross Kramer, chief executive officer of Listrak, said his company is looking forward to partnering “with the future-focused marketing team at Duluth Trading as they continue to create and execute on a powerful vision for the future. By leveraging Listrak, Duluth Trading will transform the way they engage with their customers, ensuring each interaction is as personalized and powerful as their iconic products.”
Listrak’s roster of clients includes Toms, Kendra Scott, Johnny Was, Vineyard Vines, Bluemercury, Theory and Dooney & Burke, among many others.
During the retailer’s most recent quarterly call with analysts, Samuel M. Sato, president, CEO and director, said Duluth is “making great progress” with its retail store strategy. “Stores are a critical component of our omnichannel strategy with nearly two-thirds of new consumers preferring to shop in-store,” the CEO said. “In addition, our omnichannel consumers spend more on average per order and shop at more than twice the frequency of our single-channel consumers.”
Sato noted that physical stores offer important services such as returns, buy online, pick up in store and also fulfilling orders, which creates a seamless consumer experience.