EdgeTI Recognized in the Gartner Hype Cycle for Customer Experience and Monetization in the Communications Industry, 2024

In This Article:

Report Explains How and When Digital Twin of a Customer Will Monetize Communications Industry's Goals and Benefits

Arlington, Virginia--(Newsfile Corp. - October 17, 2024) - Edge Total Intelligence Inc. (TSXV: CTRL) (OTC: UNFYF) (FSE: Q5I) ("edgeTI", "Company"), a leading software provider , announces that the Company has been recognized for the first time in the first Gartner? Hype Cycle? for Customer Experience and Monetization in the Communications Industry, 2024.

Report Explains How and When Digital Twin of a Customer Will Monetize Communications Industry's Goals and Benefits

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/10266/226861_31c0d45a048cbb53_001full.jpg

According to Gartner, "Improvements in customer experience (CX) and monetization are the top strategic priorities of communications service providers (CSPs). CSP CIOs and technology leaders have a critical role to develop a strong roadmap that incorporates capabilities that will enable CSPs to deliver better CX and be more responsive to market demands to drive monetization for profitable growth."

The Gartner Hype Cycle for Customer Experience and Monetization in the Communications Industry, 2024 identified edgeTI as a Sample Vendor in the Digital Twin of a Customer (DToC) category.

Gartner defines, "A digital twin of a customer (DToC) as a dynamic virtual mirror representation of a customer that organizations can use to simulate, as well as to emulate and anticipate, behavior and/or fit. Customers can be individuals, enterprise customer,? persona?s, groups of people or? machines.?"

As stated by Gartner, DToC helps organizations drive revenue by:

  • Gaining critical insights into customers?.

  • Increasing revenue by enabling new ways to serve or capture customers, as well as by facilitating new data-driven business models.

  • Predicting and simulating behaviors with a view to making products, services, promotions and business campaigns more successful and reducing unnecessary costs of failure.

  • Improving customer engagement, customer retention, customer lifetime value and company growth.?

  • Reducing churn, fraud, product failure and engagement abandonment?

"We are thrilled to be recognized in the Gartner Hype Cycle for Customer Experience and Monetization in the Communications Industry, 2024," said Jim Barrett, CEO of edgeTI. "Our CSP customers around the world are under immense competition and pressure to create new services and manage churn. Our edgeCore? Digital Twin platform unites operations support systems (OSS), financial, and marketing data without having to rehome everything to understand CX and product efforts. This is unique and saves CSPs time and expense to achieve value."