After the success of its initial collaboration, Amazon Prime returns for new activation with Enthusiast Gaming, Luminosity’s ‘Coins and Rings’ to be held on August 1st

LOS ANGELES, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the “Company”) (TSX: EGLX), a leading gaming media and entertainment company, today announced that, in partnership with Amazon Prime, its esports team, Luminosity, will host an invitational event on August 1st featuring a variety of North American content creators.

Luminosity’s ‘Coins and Rings’ will be a one-day event hosted by Luminosity content creator Zak ‘Coney‘ Zeeks and feature eight content creators divided into two teams. On August 1st, the content creators will compete in various game modes in Mario & Sonic at The Olympic Games, with final scores being tallied as a winning team is selected. Participants will stream their perspective of the event, while the host perspective will jump from stream to stream, highlighting the best moments. The event will feature Prime branded moments including the ‘Prime Speedy Delivery’, ‘Prime Halftime Recap’ and the ‘Prime Shopping Spree’.

This activation comes after the success of Luminosity’s previous Prime activation, ‘Boost Blitz’, which peaked at over 4,700 live concurrent viewers and eclipsed over 20,000 live hours watched.

“Amazon’s decision to partner with Enthusiast and Luminosity for a second activation highlights that the largest brands in the world trust us to connect with the most engaged audiences,” commented Adrian Montgomery, Chairman and Interim CEO of Enthusiast Gaming. “This partnership reinforces Enthusiast’s position as a leader within the industry, capable of delivering exceptional results and engagement for our clients.”

About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

Forward Looking Information
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company’s strategic initiatives and events.