EXCLUSIVE: Rivedroite Launches Apparel, Opens Concept Store in Paris as It Preps for U.S. Expansion

PARIS — Sustainable Parisian bag brand Rivedroite is playing up its cool factor with a new café and concept store opening Wednesday.

The eight-year-old brand was founded by sisters Yasmine Auquier Buron and Sofia Buron, along with Aurélie Jansem, to create a line of ethical and practical pouches and totes. Utilitarian and chic, the label quickly became popular, with bags soon slung over the shoulders of hip Parisians.

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The new space is called Rivedroite Club, and will be home to its new clothing line, featuring T-shirts, sweatshirts and sweaters as well as lifestyle products and quirky goodies such as matchbooks, magnets and small locks alongside its established bags, accessories and hit branded baseball cap.

Spread across two stories at 1,075 square feet, Rivedroite Club will house a café upstairs, featuring a specially created bean blend by fair trade Parisian roaster Plural, accompanied by pastries from Margo Coffee & Food.

A vintage ’90s photo booth anchors the downstairs, alongside magazines and books curated by Bonjour Jacob bookstore as well as vinyls handpicked by record shop Smile Bazaar. It’s also kitted out with a repair and customization bar, which can add patches, charms or embroidery to items, and will work on items from other brands.

The vintage photobooth downstairs at Rivedroite Club.
The vintage photo booth downstairs at Rivedroite Club.

The space at 10 Rue de Richelieu was envisioned by ūti Architectes design duo Victoria Ayayi and Gabriel Vuillemin, who preserved existing elements while exposing some of the structural bones. The new outpost retains the same warm woods as its original Marais store, opened last year, and takes cues from the brand’s workshop.

In the store, everything is made from recycled or reused vintage fabrics and products, and the layout features a modular design that can be moved around to change up the space. DJ Agathe Mougin will spin for the official opening party Wednesday night — she launched a capsule collection with the brand last year — and the owners promise to turn the shop space into a dance floor.

The new sweatshirt worn in the café at Rivedroite Club.
The new sweatshirt worn in the café at Rivedroite Club.

The new Club concept comes as Rivedroite is prepped for rapid expansion. After testing the U.S. waters for two seasons, they’re ready to fully dive in. The company will open a warehouse in Los Angeles in the first quarter of 2025 to service the region, and expand its department store wholesale and marketplace business.

“It’s the right time for us. We wanted to wait through that test time, because a lot of French and European brands have had trouble with the U.S. market,” Yasmine said. In the last year, the brand has launched a U.S. site and was fully reordered by all of the 30 multibrand retailers in the U.S. that had onboarded it. The trio is now looking at launching pop-ups in L.A., New York and at SXSW in Austin next year.