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Meta (META) is looking to collapse barriers between its platforms and give users more recommended content with its newest update.
The social media giant announced changes to Facebook and Messenger at its Facebook IRL event in Austin, Texas, on Friday, including multiple new tabs.
The key changes include:
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A Local tab that will show posts from Marketplace, Groups and Events near your Facebook location
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An Explore tab reminiscent of the Instagram tab of the same name, with posts curated by an algorithm tailored to your interests
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A Reels tab more prominently displayed on Facebook's navigation with a full-screen video player built for "seamless" scrolling
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Expanded event invites that will allow users to invite guests to RSVP to Event pages via SMS and email, allowing users beyond just the platform itself
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AI search in Groups to help group members search for posts that answer previously asked questions in a community
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A Matchmaker feature for Dating meant to let your friends help select your matches
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Upgrades to AI photo editing and search that will let you find and create more content with the help of AI
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Music and mentions in Notes in Messenger will allow more expressive functionalities to "spark conversations"
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Memories and Communities in Messenger will give users throwbacks of shared content as well as options to curate group messages around specific topics, without having to create a new Group
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A new creator monetization program that aims to bring more creators to Stories, Reels and other content formats
While users will still be able to interact with and view their friends' activity and posts from the Facebook homepage as usual, the new curated tabs will emphasize content discovery from users you're not already following.
For example, let's say you like a Facebook post about watching The Nightmare Before Christmas at Halloween. When you navigate to the Local tab, you might find a recommended Tim Burton-themed Halloween event in your area that was shared by a person or group you don't already follow. Using data from your past likes and shares, Facebook's new tabs will curate and serve content it assumes you will like. And that will mean more content from strangers.
"We’re adding features that help young adults – and all Facebook users – explore their interests and connect with the world beyond their close friends," Meta's announcement read. "We want to make it easy for you to discover the content and people you care about, because that’s exactly the kind of social discovery that Facebook is built for."