When the church bells ring in Maranello, Italy, on Sunday – it’s not always to remind the faithful for prayer. Since 1928, in the land of Ferrari the church bells ring for victory on the Formula 1 track, too.

But times have been changing, and the most famous team in Formula 1 has seen muted success as of late. Nevertheless, the company has been winning where it counts in another area – the bottom line. The Prancing Horse brand continues selling thousands of high-priced machines.

Ferrari is public now, spun off from parent Fiat Chrysler, and Ferrari must meet the demands for its passionate customers and the investing public. That’s why the setting of Pebble Beach, during Monterey Car Week from August 15-21, was the perfect time for Ferrari to make both parties happy by showing off a new car.

Home away from home

“This is one of the most important automotive events in the world this is for car enthusiasts. It’s all about beauty, it’s all about performance, it’s all about classic cars, and Ferrari is everything about cars,” says Enrico Galliera, SVP of Sales and Marketing at Ferrari. “Here we have some of our best customers, our best collectors, and we’re here to support them at this fantastic event.”

At Casa Ferrari, Ferrari’s home away from home in Carmel, California, fans of Ferrari can meet for an espresso, display their treasured Ferrari automobiles, or just buy a t-shirt. It was at Casa Ferrari that the automaker debuted the GTC4Lusso in North America for the first time. The GTC4Lusso is an update to the groundbreaking FF, a hatchback, or shooting brake as they call it.

The ‘4’ in its name signifies all-wheel drive and all-wheel steering, which is represents the highest technology Ferrari has to offer. “This is a GT car, and the DNA of Ferrari is performance,” Galliera proclaims about the GTC4Lusso, adding that it also “takes inspiration from some cars from [Ferrari’s history].”

And just behind us paying homage to the GT cars of the past, Ferrari had on display a vintage 330 GTC. This was Monterey Car Week after all, a celebration of both the past and present of the automotive world’s most celebrated carmakers.

“The 330 GTC represents the heart and soul of the company, which is not only creating high performance sports cars, but high performance cars you can use everyday,” Galliera says. It was also one of Enzo Ferrari’s favorites.