GIII Trading Above 200 & 50-Day SMA: How to Play the Stock Now?

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G-III Apparel Group, Ltd. GIII has demonstrated strong upward momentum, trading above its 200 and 50-day simple moving averages (SMA). SMA is a key indicator of price stability and long-term bullish trends. 

GIII ended Friday’s trading session at $30.60, above its 200 and 50-day SMA of $28.72 and $29.62, respectively, highlighting a continued uptrend. This technical strength, along with sustained momentum, reflects positive market sentiment and investor’s confidence in GIII's financial health and growth prospects.

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Shares of this distinguished global fashion entity are 14.2% below its 52-week high of $35.68 reached on Dec. 15, 2023, making investors contemplate their next moves. In the past three months, GIII stock has gained 13.3%, outperforming the Zacks Textile - Apparel industry’s 9.5% growth. 

The company’s focus on global expansion and brand building has enabled it to outperform the broader Zacks Consumer Discretionary sector and the S&P 500 index’s growth of 6.6% and 6.1%, respectively, at the same time. As the market shifts and the holiday season nears, it's time to consider if buying, holding or selling GIII stock is the right move.

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GIII's Growth Strategy: Digital Innovation, Global Expansion

G-III has made notable progress in its digital and omnichannel strategies, particularly by enhancing e-commerce platforms for key brands like DKNY and Karl Lagerfeld Paris. These platforms now utilize advanced technologies, including improved loyalty programs and sophisticated CRM systems, designed to drive online sales and enhance customer engagement.

In addition to GIII’s digital initiatives, the company has broadened its global reach through strategic partnerships. A significant move was increasing its stake in AWWG, a prominent European fashion group, which is projected to generate more than $200 million in sales from the Iberian market within three to five years. This partnership has strengthened G-III’s distribution and market presence in Spain, Portugal and India. Furthermore, the company’s expansion into Latin America and the opening of stores in London and Hamburg have solidified its international footprint.

G-III is also working on expanding its licensing portfolio. A major collaboration with Converse is set to launch in the fall of 2025, positioning the company for growth in the active lifestyle market. New licensing agreements with brands like Champion and Nautica will complement G-III’s existing portfolio, extending its reach in the casualwear and lifestyle sectors.

Financially, G-III reported significant improvements in the second quarter of fiscal 2025, with a 90-basis-point year-over-year increase in gross margin to 42.8%. This was driven by higher sell-through rates and a focus on higher-margin-owned brands. Additionally, SG&A expenses decreased 4.3%, reflecting better cost management and operational efficiency.

G-III is well-positioned for continued growth, with fiscal 2025 net sales expected to be $3.2 billion, indicating a 3% year-over-year increase. Strong brand performance, strategic marketing and effective cost management underpin this positive outlook.