Why Silicon Valley misses Coach Campbell

In This Article:

In a new book about legendary Silicon Valley adviser Bill Campbell, former Google CEO Eric Schmidt, along with co-authors and longstanding Google executives, Jonathan Rosenberg and Alan Eagle, describe their subject as a salt-of-the-earth, tough-love savant, who came up the hard way from blue collar Pennsylvania to the football fields of the Ivy League and then to Silicon Valley, of all places.

It’s a singular story, and Schmidt & Co. have a world of respect for Coach Campbell as he was universally known. (The book is titled “Trillion Dollar Coach,” alluding to the combined market capitalizations of Google and Apple for which they suggest Campbell was partly responsible.)

Bill Campbell, then chairman of the board and former chief executive of Intuit Inc., smiles as he moderates a fireside chat with Ben Horowitz of Andreessen Horowitz during day one of TechCrunch Disrupt SF 2012 event at the San Francisco Design Center Concourse in San Francisco, California September 10, 2012.

The book is of special interest to me because of what is says about giving and receiving advice in Silicon Valley these days, and because I knew a little bit about the Coach and his story.

First, Campbell’s counsel sometimes seems so, well, obvious, that I wondered how he and his thinking could be considered so special.

His wisdom consisted of: “Pick the right players.” “Be empathetic.” “Celebrate people’s accomplishments.” Not exactly earth-shattering and I said as much to Schmidt in a recent interview.

ANDY SERWER: “Some of this stuff Eric, quite honestly, sounds intuitive.”

ERIC SCHMIDT: “It's obvious.”

ANDY SERWER: “But people don't do it. Why?”

ERIC SCHMIDT: “I don't know. It's a mystery to me. And I can tell you one answer, which is often in our industry, the executives are young. They're not that experienced. All of us went through that. But another possibility is that people just don't have the time. I mean, the pressure on these companies and the startups— and it was bad enough for me. But look at it today with the time critical and compression that people are dealing with.”

Former Alphabet's Executive Chairman Eric Schmidt speaks on the phone during the World Economic Forum (WEF) annual meeting in Davos, Switzerland January 24, 2018. REUTERS/Denis Balibouse

Ok, I’ll buy that. Silicon Valley executives are too young and too busy to figure this stuff out. But I think there’s another reason why Campbell’s simple wisdom resonated in Silicon Valley. To a certain extent this was about Campbell—who might as well have been from the moon he was so different from many of his mentees—calling out high-flying tech execs on their cluelessness. That sounds like a full-time job to me.

Perhaps like nowhere else on earth, successful young people in Silicon Valley live in a bubble. Surrounded by a homogenous cohort, sycophants, and an endless, closed feedback loop which repeats and recites the siren song of the unfettered benefits of technology, it’s no wonder this class of entrepreneurs, CEOs, and leaders—who have vast wealth and wield unprecedented power—are out of touch and need counsel. Ask yourself if you don’t think Mark Zuckerberg of Facebook, Evan Spiegel of Snap, and Logan Green of Lyft could use a bit more talking to by a greybeard like Campbell.