Accelerates partner ability to drive customer AI adoption with innovative tools

News Highlights

• Unveils HP Amplify AI, a persona-based program to enhance partners’ ability to drive AI outcomes

• Introduces advanced AI-powered tools to enhance sales, partner, and customer experiences

• Provides greater global access to AI MasterClass training with localized content

• Expands HP Business Partner Program globally to engage broader partner ecosystem

PALO ALTO, Calif., Oct. 30, 2024 (GLOBE NEWSWIRE) -- Today HP Inc. (NYSE: HPQ) announced a new HP Amplify program for partners, HP Amplify AI. HP Amplify AI is a customizable program designed to boost partner capabilities in achieving positive AI outcomes offering AI guidance, tools, resources, training, and certification. Other enhancements unveiled today include new AI-powered tools, availability of refreshed HP Future Ready AI MasterClass content in multiple languages, and global expansion of the HP Business Partner Program.

“HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation and Operations at HP. “Collaboration with our partners fuels growth and enhances capabilities, leading to more meaningful customer experiences and outcomes."

Empowering Partners to Drive AI Adoption and Sales
With worldwide AI spending expected to reach 632 billion by 2028, partners are exploring opportunities to drive AI adoption both within their own businesses and to help their customers increase productivity by focusing on high-value work. With a history of innovation, strategic partnerships with leading software and hardware providers, and a legacy of trust spanning over eight decades, HP is uniquely positioned to lead in the era of artificial intelligence.

To support partners in their increasingly AI-centric advisory role to customers, HP is launching HP Amplify AI, a persona-based program tailored to enhance partners’ unique capabilities and drive AI outcomes. Launching on November 1, 2024, this new program will include HP Amplify AI HUB, a centralized resource for AI training, certification, and tools, offering role-based opportunities to help partners sell AI devices and solutions more effectively.

On top of a comprehensive suite of assets, eligible partners can benefit from coaching and practical use cases that illustrate how AI PCs can improve productivity and drive positive outcomes for customers. Partners can gain certification opportunities and recognition for HP AI proficiency and AI-powered sales tools to track their progress. By developing the necessary AI credentials, partners can support customers on their AI journey and future-proof their businesses with AI-powered products and solutions. The initial rollout of HP Amplify AI will begin worldwide on November 1, 2024.