Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival'

In This Article:

  • Hyundai Motor Company and Toyota Motor Corporation host inaugural 'Hyundai N x TOYOTA GAZOO Racing Festival', bolstering motorsport culture in South Korea

  • Hyundai Motor Group Executive Chair Euisun Chung and Toyota Chairman Akio Toyoda actively participate in dynamic vehicle show runs

  • The festival features a variety of high-performance vehicles from both companies, including Hyundai's IONIQ 5 N Drift Spec and Toyota's GR YARIS Rally 1 HYBRID

  • Hyundai Motor continues to develop South Korean motorsport culture with latest event, building on past initiatives spanning more than two decades

SEOUL, South Korea, Oct. 27, 2024 /PRNewswire/ -- Hyundai Motor Company and Toyota Motor Corporation have successfully teamed up to host the first-ever 'Hyundai N x TOYOTA GAZOO Racing Festival' at Yongin Speedway in Korea.

Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival' (PRNewsfoto/Hyundai Motor Company)
Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival' (PRNewsfoto/Hyundai Motor Company)
Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival' (PRNewsfoto/Hyundai Motor Company)
Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival' (PRNewsfoto/Hyundai Motor Company)
Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival' (PRNewsfoto/Hyundai Motor Company)
Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival' (PRNewsfoto/Hyundai Motor Company)

Hyundai N and TOYOTA GAZOO Racing, both competitors in the World Rally Championship (WRC), teamed up for the event to showcase Hyundai and Toyota's high-performance production and racing cars. The sold-out event highlighted their shared commitment to boosting South Korea's motorsport culture and enhancing customer engagement.

Hyundai Motor Group Executive Chair Euisun Chung and Toyota Motor Corporation Chairman Akio Toyoda actively participated in the event. Chung joined Toyoda piloting a Yaris WRC performing Morizo's signature intense performance driving including donuts in the midst of roaring applause of spectators. After the performance run, the two men walked up on stage together thanking nearby fans, shook hands and shared their thoughts.

"With our high-performance N brand, we're committed to delivering excitement and satisfying all car enthusiasts. We'll continue to push forward in motorsport alongside Toyota so that more people can enjoy the thrill of driving," said Euisun Chung, Executive Chair of Hyundai Motor Group. "When I met with Chairman Akio Toyoda earlier this year, we discovered our mutual passion for racing, and I was delighted that we could hold this event. Chairman Toyoda is someone in the automotive industry that I respect deeply, and it's an honor to be here with him today," he added.

Toyota Chairman Akio Toyoda began with a warm "Saranghaeyo!" (meaning "I love you" in Korean) and continued, "Earlier this year, I had the pleasure of meeting with Executive Chair Chung in Japan, where this wonderful idea took shape. And here we are, just 10 months later, making this incredible event a reality! I would like to express my heartfelt gratitude to everyone who helped bring this event to life. Together, Toyota and Hyundai are joining hands to create a better society and shape the future of mobility."