Inflation will be stalking your wallet for some time to come

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Monday, November 15, 2021

Full disclosure: I have never bought a turkey for Thanksgiving before.

Hang with me here because it's not as weird as it sounds.

For the past 15 years I haven't really had any Thanksgivings (don't pity me, I bring this stuff on myself). Most of the time I was out in stores on Thanksgiving day either channel-checking for clients (when I was an analyst covering retailers) or reporting on the start of Black Friday (as seen here sitting in a Subway inside Walmart back in 2016 — timestamped!). Five years ago, I treated myself to a Thanksgiving in my car at a Kmart parking lot around midnight — it was a McDonald's chicken sandwich (no timestamped Instagram post here, you will just have to trust me).

Prior to the age of 21, my parents bought the bird and I ate the bird. So bottom line is that I am no turkey-buying expert.

But, that doesn't mean I can't spot a horrible inflationary deal. Case in point: this 18.12-pound Bell & Evans $72.30 turkey I spotted (below) this past weekend ($78 turkey pictured behind it) that I came across at my local supermarket. One Twitter follower told me Bell & Evans is the "Ferrari of turkeys." Yahoo Finance's Ethan Wolff-Mann appeared to echo that hot take in a tweet to me as well. Others told me Butterball turkeys were cheaper.

I don't care if this turkey comes with a side of Dogecoins and car keys to a free one-day rental of a new Ferrari, this bird is just the latest example of the rapid inflationary environment we are entering. Note, we're ENTERING one, not necessarily already in it.

The price increases by corporate America are about to rain down on all of us in a way many have not seen before in our lifetimes (if you are under the age of 50). Gas prices are breaking through $5 a gallon in many parts of the country, as CNN anchor Wolf Blitzer tweeted. One lodging CEO told me last week hourly wages are soaring 15% to 20%, and even then they are having trouble securing talent (notably in housekeeping). Another retail CEO told me after their earnings call their prices are going up more than 10% this holiday season mostly due to supply chain bottlenecks.