Lenzing Group is focused on driving positive change within the industry through innovation and collaboration, developing wood-based fiber solutions and encouraging manufacturers and brands to adopt these materials.

To help communicate this ethos and commitment, we are introducing a revamped brand identity for our flagship fiber brand TENCEL?: “Nature. Future. Us.”

More from Sourcing Journal

• Blue Cast: Unspun's Beth Esponnette on the Impact of 'Intentional Manufacturing'

• Mills Update: Japan Producers on What's Driving Demand and Denim Developments

• Retail Box: How Brands are Using TENCEL? for Denim Garments

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL? Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.