In service, we delivered high single digit growth in Q3, bringing year to date service organic sales to 6.4% with all lines of business contributing. We achieved maintenance portfolio growth of 4.2% and our modernization backlog increased 12% at constant currency. Through the first nine months of 2024, we have expanded overall adjusted operating profit margin by 60 basis points and achieved adjusted EPS growth of 8.2%. In Q3, we generated $381 million in adjusted free cash flow and completed $200 million in share repurchases.

Year to date, we've generated approximately $900 million in adjusted free cash flow and returned $800 million through share repurchases as we execute on our disciplined capital allocation strategy. Otis had several exciting accomplishments recently. For example, our manufacturing hub in Korea obtained ISO 50001 certification. Otis now has 11 manufacturing sites certified through the global standard for establishing, implementing, maintaining, and improving energy management.

In addition, we announced the expansion of our Bengaluru manufacturing facility. This will increase our capacity and capabilities to help meet the growing residential, commercial, and infrastructure demand for elevators and escalators in India, while also expanding our localized manufacturing strategy in the country. And last, earlier this month, we're proud to name one of the world's Best Employers by Forbes Magazine for the third year in a row, reflecting our commitment to our colleagues' wellbeing. Moving to our orders performance on Slide 4.

New equipment orders were down 3% in the third quarter, a sequential improvement versus the first two quarters of the year, despite continued challenging market conditions. Excluding China, orders increased approximately 10%. Orders returned to growth in the Americas, growing more than 20%, with excellent performance in North America, while APAC delivered high single digit growth driven by continued strength in Japan and Southeast Asia. Orders declined by high single digits in EMEA due to continued weakness in Western and Northern Europe, bringing orders to 8% year to date after a strong first half.

A greater than 20% decline in China was a result of continued economic softness in the region. Our new equipment backlog at constant currency was down 3% versus the prior year. Although similar to last quarter, the new equipment backlog excluding China was up low single digits. This quarter marked two consecutive years of delivering 4% or greater maintenance portfolio growth in each quarter.

And last, within service, modernization orders increased 3% as we faced a challenging compare from the prior year in major project bookings. And we expect to see a bounce back to solid mod orders growth in the fourth quarter. With mod orders, year to date, up approximately 10%, our modernization backlog increased 12% at constant currency versus the prior year. As our colleagues across the globe continue to deliver, we have several customer highlights to share from the third quarter.

In Melbourne, Australia, Otis will modernize 30 elevators at 101 Collins Street in the Central Business District. Our Skyrise and Gen3 modernization-specific products will be featured along with our signature ReGen drives and the Otis ONE IoT platform. Otis installed the building's original elevators in 1989 and has maintained them for the past 35 years. In the United States, we're proud to support the expansion of the St.

Luke's University Health Anderson Campus Hospital in Bethlehem Township, Pennsylvania. Otis will install nine elevators, including five Gen3 Peak and one Gen3 Edge unit, for a new five floor addition. The St. Luke's organization has been a valued customer for more than 10 years.

In the Nordics, our local teams have worked closely with customers to add more than 400 units to the portfolio. In Denmark, we've recaptured 275 units with Zomaya, a leading construction and housing business. And in Sweden, we've recaptured 132 units at Vallingby Shopping Center, a customer making a welcome return to Otis after 10 years. Reflecting the continued strength of the infrastructure vertical, Otis was selected to provide more than 340 escalators and Gen3 elevators for the Tianjin Metro in China as part of the Metro's new Line 8 and Binhai one line.

This brings the total number of Otis units in the city's expanding Metro network to more than 2,000. Tianjin Metro has been using Otis equipment for almost three decades. Turning to Q3 results on Slide 5. Otis delivered net sales of $3.5 billion with organic sales up approximately 1%.

Adjusted operating profit, excluding a $4 million foreign exchange headwind was up $8 million driven by the service segment. Third-quarter adjusted EPS grew approximately 1% or $0.01 in a quarter against a tough, compare of approximately 19% EPS growth in the third quarter of the prior year. Operational performance was partially offset by foreign exchange headwinds. This brings year to date adjusted EPS growth to 8.2%.

With that, I'll turn it over to Cristina to walk through our results in more detail.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Thank you, Judy. Starting with Q3 segment sales performance on Slide 6, total organic sales growth of 1.2% in the quarter was driven by service, which was up 7.7%. New equipment organic sales were down 8.2%, driven by a greater than 20% decline in China as market conditions remain weak, excluding China, new equipment sales increased low single digits. The decline in China was partially upset by low single digit growth in APAC, driven by a strength in Japan and Taiwan, as well as low single digit growth in the Americas.

EMEA was roughly flat, as a strength in Southern Europe was upset by Western and Central Europe. New equipment pricing was up low single digits in all regions outside of China. Similar to last quarter, China continues to be under severe price pressure, with continuous declines of approximately 10% year-over-year, although pricing was relatively flat sequentially. Service sales were $2.2 billion, with organic sales growth of 7.7%, as we delivered on our expected acceleration from the mid-single digit growth in the first two quarters of the year.

We grew in all regions and in all lines of business. Maintenance and Repair increased over 6% in the quarter, supported by continued strong portfolio growth, maintenance pricing up around four points, excluding the impact of mix and churn, and a ramp up in repair volumes. Modernization organic sales accelerated in the quarter, up about 14% bringing year to date organic sales to approximately 10% with excellent growth in Asia-Pacific which was up 20% including contributions widely across geographies. Turning to Q3 segment operating profit performance on Slide 7.

New equipment operating profit of $84 million was down $20 million at constant currency as tailwind from pricing that continues to flow from the backlog productivity including the benefits of Uplift and lower commodity costs were more than offset by the impacts of lower volume and regional and product mixed headwinds. Operating profit margins came in at 6.4%. Year to date, new equipment sales are down over $250 million and operating profit has declined by $20 million at constant currency versus the prior year. In China, new equipment has been a revenue headwind for approximately $400 million.

That would imply a profit headwind of about $100 million, which we have largely mitigated through solid productivity and the benefit of commodity and pricing tailwinds. Service operating profit of $555 million increased $40 million at constant currency. As dropped through on higher volume, favorable pricing and productivity, including benefits from Uplift, more than offset annual wage inflation. As a result, operating profit margins remained strong at 24.8%, even while facing a difficult prior year compare, where margins expanded 90 basis points in the third quarter of 2023.

Year to date, operating profit margins have expanded 60 basis points to 24.6%. With the benefit of our various Uplift initiatives, we dropped year to date adjusted SG&A, lower by $18 million, while improving as a percentage of sales by 10 basis points year-over-year. On a slight organic sales growth, these cost initiatives are helping to mitigate labor inflation headwinds. Supported by a sustained strong performance in the service segment, we achieved total operating profit margins of 16.9% in the quarter.

Adjusted EPS grew 1% or $0.01 in the third quarter, with our operational performance and a lower share count contributing positively. Moving to cash, we generated $381 million of adjusted free cash flow in the third quarter and we saw sequential improvement in cash from operations within the quarter. We continue to work to drive cash flow into year-end despite the various macro and mixed challenges that we are facing across our business, most notably in China due to the lower new equipment orders. Overall, year to date, we grew organic sales 1.2% with mid-single digit or greater growth in all regions outside of China.

With service as the driver, we have delivered 60 basis points of margin expansion, 8.2% adjusted EPS growth while returning $800 million to shareholders through shared buybacks. We move into the final quarter of the year with continued focus on operational experience across the business while working to offset the macro headwinds we are facing. Let me now turn it back to Judy to discuss our 2024 outlook.

Judy Marks -- President and Chief Executive Officer

Now on Slide 8. Before discussing our updated 2024 financial outlook, let me first update you on our industry outlook, including giving some color on how we anticipate 2025 markets to shape up. On the positive side, we now expect the Americas to be roughly flat, up from the prior outlook as customer demand signals are showing signs of improvement. We expect China to be down approximately 15% and this takes our Asia outlook down to a roughly 10% decline.

There is no change to our new equipment outlook in EMEA or APAC. Overall, we expect global new equipment units to be down high single digits for 2024. Offsetting the pressure on new equipment markets, the service market remains resilient, and we expect the global install base to grow mid-single digits this year as units that were booked a few years ago are coming off warranty and converted into the service base. Looking toward 2025, we expect the global new equipment market to improve despite the new equipment softness in China.

We anticipate the combined Americas, EMEA, and APAC new equipment markets should be up low single digits in units. China remains a question mark, but at this point, we currently anticipate a decline somewhere in the range of 5% to 10% in units, clearly dependent on the impact of government stimulus measures. Overall, across all regions, we currently anticipate a sequential improvement in new equipment market growth rates next year versus this year's rates. On the service side, the installed base should continue to grow at around mid-single digits, a clear demonstration of the resiliency of the industry.

We anticipate the modernization market will continue to grow strongly in all four regions. Turning to our financial outlook for 2024, we now expect sales of approximately $14.2 billion with organic sales growth of approximately 1.5%. Service remains strong across all lines of business for both growth and profit, and Cristina will get more color on this in a moment. Our sales outlook is at the low end of our prior expectations, with the change driven specifically by China new equipment.

Adjusted operating profit is now expected to be up approximately $105 million in actual currency and up about $140 million at constant currency, with the change from our prior outlook similarly driven by China new equipment. We anticipate adjusted EPS to come in around $3.85, up approximately 9%, driven by strong operational performance and the benefit from a lower share count and continuous improvement in the reduction of our tax rate. We expected adjusted free cash flow to come within a range of $1.4 billion to $1.5 billion and plan to return the cash we generate this year to shareholders through dividends and $1 billion in share repurchases. We continue to make steady progress with our Uplift program, which is helping to drive a more efficient organization and deliver more value to customers while mitigating some challenges we face for the past few quarters throughout the globe.

Overall, our service driven business model and overall company strategy remain on track and we will continue to deliver value to shareholders including the 9% EPS growth we anticipate this year. Now let me hand it to Cristina to discuss our outlook in more detail.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Thank you, Judy. Taking a more detailed look at our outlook and starting with sales on Slide 9. Total organic sales are expected to be up approximately 1.5% driven by solid performance in our service segment. We expect new equipment organic sales to be down mid to high single digits driven by a decline in China due to the challenging market conditions that Judy mentioned earlier.

Total Asia is expected to be down high teens in 2024 with a strong high single digit growth in Asia Pacific, more than offset by severe declines in China. Our outlook for the Americas, EMEA, and Asia Pacific are unchanged from the prior guidance. Overall, the new equipment segment has performed weaker than we expected this year, driven by the market situation in China. However, the rest of the world has performed better than we projected at the start of the year and we anticipate the combined growth of Americas, EMEA, and APAC to be mid-single digit up for 2024.

Our service segment continues to perform quite well and has been largely in line with our expectations as we have gone through the year. In line with our prior guidance, we anticipate service organic sales to grow a bit more than 6.5%. This includes Maintenance and Repair growth of approximately 6% and Modernization growth of at least 9% at or above the high end of our prior range. We anticipate continued modernization sales momentum in the fourth quarter due to the timing of project execution from the backlog.

We expect this to be the third year in a row of service organic sales growth of 6% or better, offsetting the severe headwinds we have faced in new equipment over the past years, and demonstrating the power and resiliency of our business model. Turning to Slide 10, at constant currency, operating profit is expected to grow approximately $140 million. In service, performance this year has been excellent year to date, and we expect operating profit margin to expand approximately 75 basis points for the full year, driven by volume, productivity aided by Uplift, and continued solid pricing. For new equipment, operating profit margins have now expected to contract 50 basis points versus the prior year.

Tailwinds from productivity, including benefits from Uplift, commodities, and pricing from the backlog are being more than offset by volume and mixed headwinds emanating from lower China new equipment sales as a result of continued market weakness. So the updated outlook assumes a similar fourth quarter organic growth rate in new equipment to what we saw in the third quarter. And on constant current currency basis, we would anticipate a similar dollar declining new equipment profit of around $20 million to $25 million with a slightly larger headwind at actual currency. We expect overall adjusted operating profit margin expansion of 70 basis points driven by service performance.

The update to our outlook is exclusively driven by the changing new equipment sales driven by China volumes. And we are mitigating this headwind through service volumes, productivity, and pricing. Turning to cash flow, we expect to achieve adjusted free cash flow in the range of $1.4 billion to $1.5 billion. The lower operating profit outlook, coupled with fewer down payments from China new equipment order volumes, are impacting our expected cash flow for the year.

We continue to focus on what we can control to improve working capital, and we expect strong free cash flow ramp up in Q4, similar to last year. Moving to the 2024 EPS bridge on Slide 11. We expect to deliver adjusted EPS of approximately $3.85. This is $0.31 of EPS growth versus the prior year, or approximately 9%, largely driven by operational performance.

At constant currency, we expect approximately $0.36 of operating profit growth outside of China, while we anticipate China to be a headwind of about $0.10 to $0.15 for the year. Reductions in the effective tax rate and a lower share count are anticipated to offset headwinds from higher interest expense and foreign exchange. Minority interest expense naturally moves lower due to the weaker China performance. Let me now give you some additional commentary on two areas.

First, China, and second, how we see 2025 shaping up at this point. On China, although we have largely been able to mitigate the significant China impact on adjusted EPS year to date, in our EPS bridge, we have included a small range of China outcomes to give some additional color due to the continued uncertainty in the market. As we exited Q3, the new equipment backlog in China is down mid-teens, and the book and ship business remain under pressure. While math has been set on the policy front in terms of possible stimulus in the region, and we remain optimistic for a policy follow-through, as we see it here today, unless the region begins to accelerate into yearend, we could see it being upwards of a $0.05 additional headwind to EPS.

Lower China volumes and the mixed impacts naturally puts pressure on the exit run rate margin for new equipment into 2025. Now, let me talk a bit about 2025, starting with service. We expect the service business to continue performing well next year, with mid-single digit or better top-line growth and continued margin expansion. While we expect to achieve approximately 75 basis points of margin expansion this year, we said at our Investor Day in February that the service business over the medium term would achieve 50 basis points or slightly more of margin expansion annually.

So as you think about the two years combined, we would expect to be somewhere between 100 and 125 basis points of margin expansion within the service segment. On new equipment , as in the past few years, excluding China, we feel good about the rest of the world combined, growing low single digits or better in 2025. While there are still a few months to go, which will determine exactly the orders in Q4 and our ending backlog heading into 2025, if we assume that the backlog ends this year, down low single digits, that would be a fairly good starting guidepost for new equipment top line in 2025. As Judy mentioned earlier, China remains uncertain for the new equipment segment for both sales and profit.

As without policy change and a stimulus action, we would expect our second half margin rate in new equipment to persist throughout 2025. The margin rate within new equipment is being impacted by the meaningful shift in regional mix, with more than 75% of the new equipment revenue now being driven by sales outside of China. We will continue to work to offset the headwinds that this poses through productivity, while continuing to drive the UpLift program and right sizing our cost, to align with the current market conditions. In closing, our results from the first nine months demonstrate our ability to deliver on our service-driven business model.

We continue to focus on what we can control, including growing our portfolio, executing on our expanding modernization backlog, and continuing to drive productivity throughout the organization, including UpLift initiatives. We continue to drive results through the remaining of the year to set us up well to perform in 2025. With that, Krista, please open the line for questions. Thank you.

Questions & Answers:

Operator

Thank you. [Operator instructions] Your first question comes from the line of Nigel Coe with Wolfe Research. Please go ahead.

Nigel Coe -- Analyst

Thanks. Good morning, and hello as well. Thanks for the details on FY '25, Cristina. So it seems that China fundamentals are starting to really sort of deteriorate.

And I'm just wondering the message has been obviously pricing pressure has been offset by deflationary import costs. So I'm just wondering if the OE pressure we're seeing right now, whether that's really a function of lower China margins, not just the mix of China. And I'm just wondering if the pricing is getting irrational and whether there's any changes in strategy over the next year, one or two years within China.

Judy Marks -- President and Chief Executive Officer

Yeah. Thanks, Nigel. And good morning. Listen, the new equipment market, as you heard myself and Cristina say in China, remains weak.

It was down 15% this quarter, similar to second quarter. And we think that's how the year is actually going to finish. We are constantly trading off volume, price and liquidity to make sure that our China business remains strong as we go into 2025. We now believe that China segment for 2024 will be at about 415,000 units.

As we've looked and as we've shared our new equipment revenue is down fairly significantly double digit. Our service revenue is flattish to up slightly. Our portfolio units are still up high teens. So the pivot and the strategy we've been making to service is working about a third of our revenue now in China is service.

And as you heard Cristina say, we're down $400 million in revenue year to date in China. We are going to put in our guide, we're going to be down a $0.5 billion of revenue in China this year and still have organic top-line growth for the company. Now, when we look structurally at China, our new equipment total contribution is really only down a couple of points. So we are still seeing the deflationary environment.

We're optimizing commodities to the best of our ability and really trying for and focused on delivering down a few points, even though pricing remains competitive, it has always been competitive in China on new equipment. We are not seeing irrational pricing. We're seeing sustained competitive pricing and a 415,000 unit market, to me, is still a healthy market in terms of segment size for us to secure the business we want. The Mod market is growing and is picking up nicely and you'll see us drive Mod margin expansion as we grow scale there.

Our Mod orders year to date in China are positive. October was very positive, but for the quarter, it was not at the level we wanted, and there was a little bit of resistance as people were waiting to understand more about the equipment renewal incentives that had been announced early in the quarter with not a lot of specificity. We're seeing that pickup. That was prior to the bigger stimulus that was announced later in the quarter.

Our service units are up yet again, high teens. The service revenue was up 1%. So our business in China is reshaping. It's, if you think, down a $0.5 billion, $500 million.

That's the lowest revenue we've had in China since we've reported in 2017, which was in our Form 10. We did a look back two years, and yet as you look at the contribution even that our China team has made, it is not at that level of drop. So we're watching mix carefully. Obviously, the other three regions are adding significantly to the mix and the margin and the top line on new equipment, and the service business, including in China, is doing very well.

Nigel Coe -- Analyst

OK. That's great, Judy. That's great color. Thanks very much.

And then just a quick one on service, the flat service margins year to year. Obviously, you've kept the service outlook unchanged. Was that sort of your plan for the quarter? And maybe just obviously the Mod mix would have been adverse. So just maybe just a bit more color on terms of the operating average within service's and whether the labor inflation is actually getting a bit worse there in terms of impacting the margins, perhaps.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Hi, Nigel. This is Cristina. So on service margins, they are coming broadly in line with expectations. And in fact, when you see sequentially, they are going up.

It was 24.7% in Q2, 24.8% in Q4. And this is thanks to the flow through of good volumes. And you have seen that there was a good ramp up of service's in the quarter, coming mainly from the timing of repair and modernization. And we also have a very good performance in price.

Price was up in the quarter, approximately four points, including the impact of mix and churn. And we also have productivity and Uplift measure, and all of this is compensating wage inflation that is rolling line with expectation. So I would say very steady state performance in service, in line with expectations, and this can be even an opportunity for Q4, as we see modernization is ramping up very nicely.

Judy Marks -- President and Chief Executive Officer

Yes, Nigel, the other thing, if you recall last quarter, we anticipated Repair picking up in the second half of the year and Mod conversion picking up in the second half of the year. Both of those are contributing nicely. Repair was up 10%, really led by the Americas. And Mod, if you look at really how we performed on the delivery side of Mod, we were over 13% in terms of sales.

That's going to continue with our backlog up 12%. We keep anticipating Repair to come to normalize, so like a point above Maintenance. But it looks like we'll wrap this year and fourth quarter again with strong Repair, similar to third quarter.

Nigel Coe -- Analyst

OK. Thanks, Judy.

Operator

Your next question comes from the line of Jeffrey Sprague with Vertical Research Partners. Please go ahead.

Jeffrey Sprague -- Analyst

Hey. Thanks. Good morning, everyone. I hope everyone is well.

Hey, Judy, can you also just drill a little bit into mod China? And I guess the specific angle on my question is kind of if we think about mods globally or certainly rest the world, right? We're thinking historically a little bit below new equipment with the trajectory above new equipment as you realign the business. Does that playbook exist in the same way, shape, and form in China?

Judy Marks -- President and Chief Executive Officer

Yes, it does, Jeff, and good morning. So mod margins in China look attractive, like new equipment margins do in China, relative to the rest of the world. So and we're seeing that play out this year as well. It's early days for mod in China, obviously a younger portfolio, but a portfolio that will accelerate and grow more rapidly when you think about CAGR versus anywhere else in the world.

So we're in a unique position to do mod, an industrialized mod with our kits from the start. There's not a lot of old units to modernize in mod. So most of these are our Gen2 units, which means we're going to get the benefits of scale, commodities. We're already handling Gen3 mod on our Gen3 line in our factories in China.

So I'm very optimistic about mod in China in terms of available segment, in terms of demand, in terms of rapid growth. And again, what we've seen early orders in October in mod is very promising. This equipment renewal program that I spoke about, just to give you a little context, was announced, I think, in the July time frame. It was for everything from appliances to cars, but elevators and escalators were included, which we thought was very important.

The challenge is, obviously, with all these getting the rules out locally, and that has taken a little time. And the reason why I believe our mod orders weren't as strong as they needed to be in the third quarter. You're going to see mod bounce back nicely. We've already seen it in October in China.

You're going to see more significant mod orders. As we came into this quarter globally, our mod orders were up for seven or eight quarters double digit. You will see a return to double digit in the fourth quarter. And then the rest of the world, we saw some timing issues in mod in the third quarter, in terms of some major projects.

Those have moved to the fourth quarter, but we expect those to come in. And we did have a slight compare with a couple projects in the Middle East from Q3 last year that were pretty significant mod projects. So we'll be back to double digit in the fourth quarter, which means the backlog will remain strong going into next year. And I think what you've now seen is we've proven the conversion.

The mod margin for the third quarter in a row, globally, was better than the new equipment margin. So the strategy we put in place last year to industrialize mod, we're seeing that take hold. And we're seeing mod margins now greater than new equipment. And we do have line of sight to the 10% mod margins we anticipate in the medium term.

Jeffrey Sprague -- Analyst

And then just really big picture on China as we sort of step back, right, going from, I don't know, call 650,000 to 415,000 which you characterize are still healthy, I just wonder like big picture though, is that the right number, right? I think the second biggest market in the world is India at like 75,000, right? So if China is overbuilt and the population is shrinking, doesn't that number just have to actually grind lower over a number of additional years?

Judy Marks -- President and Chief Executive Officer

I think there's a potential for it to grind lower, as you say, Jeff, but it's going to grind lower at a lower rate. You've taken a third of the volume out from 650,000 to 415,000 and next year when we are looking at, again, without stimulus impact down 5% to 10%, what that means is we're actually going to see sequential growth improvement in new equipment in '25 at Otis over '24 because of the China not decaying or decreasing as much as it did this year. So when we look at the compares and sit here this time next year, we actually, and we'll give you the guide clearly in late January with all the specifics, but we actually see sequential top line growth improvement in '25. We're going to see it in service and we're going to see it in new equipment.

Jeffrey Sprague -- Analyst

Great. Thank you. Appreciate it.

Operator

Your next question comes from the line of Julian Mitchell with Barclays. Please go ahead.

Julian Mitchell -- Analyst

Hi. Good morning. Maybe I just had one clarification on the sort of fourth-quarter operating profit dynamics. So I think you've guided the full year up about $140 million at constant currency.

That's on Slide 11 and 10. And then I think the nine months was up $96 million on Slide 20. So you have this sort of $40 million plus increase year on year in Q4, but I think new equipment's down 20 or 30 in Q4. So it's just sort of a bigger Uplift in service, it looks like, just maybe help us understand kind of what's driving that.

And it looks like the sort of general seasonality in the Q4 guide is a bit stronger than your normal seasonality on profits.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Hi, Julian. This is Cristina and it's a very good analysis. So as you have said, year to date, we have grown operating profit at constant currency of about $96 million, which means margin expansion of $60 million. And when you look into Q4, we expect service to continue performing very strong, top line to continue growing on the back of good ramp up of repair and modernization.

And a good flow through of operating profit with additional margin expansion. Margin is expected in service to be above 25% in Q4. But it's not driven by seasonality, it's just driven by the performance of execution, ramping up the top line and continually working on productivity. On the other side, on new equipment , we expect Q4 to be more or less at the same level of top-line decline as in Q3, approximately minus 8%.

And that means a flow through into operating profit with operating profit margin below 5% because we have the volume and the mix effect. And additionally, we see price and commodities gradually fading out in Q4. But overall, we compensate the declining new equipment with a very strong performance in service in order to deliver, as you rightly said, approximately $40 million-$50 million operating profit growth in the quarter.

Judy Marks -- President and Chief Executive Officer

Yes, and that 25% rate is very achievable based on everything we're seeing, Julian.

Julian Mitchell -- Analyst

Thanks very much for that detail. And then maybe for the 2025 equipment margin outlook, I think, Judy, you had talked about the sort of new equipment margin when you're thinking about next year and realize it's early, but a good placeholder might be sort of margins next year in new equipment similar to this second half. So I think it's sort of third quarter, you're running at third and fourth quarter, you're running at sort of mid-single digits there, 6% Q3, and it sounds like 5% or less in Q4 for new equipment. So sort of five-ish percent margin in 2025 for new equipment, as it looks today.

Just help us understand kind of what's that assuming maybe for pricing and are you planning or starting to enact further cost out measures? There's the Uplift program sort of working through in its second year. Anything happening on there to try and get the sort of nose up on new equipment margins?

Judy Marks -- President and Chief Executive Officer

Yeah. Without guiding, I think you're very accurate in terms of what you're seeing for '25 new equipment margins, again, driven by the impact of mix as China contribution is less. And the rest of the world is now, as Cristina said, over 75% of the revenue for new equipment. Just so you get a sense, China is going to finish this year all in at 13%, a little over 13% of our revenue.

So it's really changed the dynamic. But our Uplift program is on track. Last quarter you saw we updated the outlook and the run rate. And that is holding well, and that will continue to deliver in 2025.

And we've planned on that. Before I turn this over to Cristina on maybe a little more color, why don't I just give you a how to sales and the top line look for 2025. So in new equipment, again, excluding China, our new equipment backlogs up low single digits. Right now our new equipment backlogs down three total.

And we'll see where the fourth quarter ends up in terms of orders. Our new equipment top line, we'd expect low single-digit growth next year for everywhere outside of China. In China, we would expect along the lines that we saw this year. But we'll, we have to wait and see.

We haven't pre-programmed any stimulus. I think we're all waiting to see what happens in next week at the end of the week with the National People's Congress. And we are prepared for the stimulus, whether it comes in new equipment or mod. We have the capacity; we have the capabilities both in our factory and in our field.

So new equipment i.e. all in the growth we think will be down low to mid-single digits, kind of plus or minus where the backlog comes in at the end of the year. On service top line, really, really strong service portfolio growth. And if I could just take a minute, we talk about this 4.2% a lot, and we've had eight straight quarters or two years of that.

What I think it's important for everyone to understand is with the largest service portfolio in the globe at 2.3 million units growing to almost 2.4 million by yearend, we're adding 25,000 units every quarter to our service portfolio. And as we shared at Investor Day, our average service customer has four units. So we're adding 25,000 customers, which is why we have such faith in our service-driven business model. That drives maintenance, that drives repair, and it drives additional density for us that gives us productivity, all of which support, again, this high margin service business.

And with our retention rate at almost 94%, It also then drives that continuous relationship for 15, 20, 30 years that gives us the modernization business. So service next year as we look at it, maintenance and repair are going to be driven by that strong portfolio growth and very solid repair volumes. We've been getting price on service this year, as Cristina said, like for like pricing increased four points. We're watching inflation, but we will get price next year.

Will it be at the same level? Depends where we are in the world with inflation, but we will get price on the maintenance side and the portfolio growth. It'll be a tailwind in '25. Repair volume, very strong. As I said, north of 10% growth.

We still see solid repair backlog going into next year. Expect that to normalize, but you've heard me say that every year so, but we do expect it to normalize. And mod, as we exit right now, the third quarter backlog is up 12%, and we're looking at 9%, high single-digit plus. That's what you should expect next year too, if not better because the mod backlog is growing.

So I just wanted to give you some color on the portfolio itself and on the top line, which is why as we look out in '25 and even '26 beyond as we look at the medium term, this near-term new equipment in China doesn't get me concerned because we're still growing mid-teen plus, if not high-teen portfolio in China, and the rest of the world is growing our portfolio low single digit. So we don't see that there being a knock-on effect a few years out because we have time to work it, we have time to do recaptures, and we are focused on improving our retention rates, our conversion rates are doing much better in China, and the like. Let me turn it over, Cristina, for you on any other comments on profit.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Yeah. Thank you, Judy. And let me comment, Julian, on the profit side, and you had a very good analysis. So as you did recapping the top line, we expect next year low single digit up, that is sequentially slightly better because of less decline or lower declining new equipment.

But now on the margin side, service will continue with margin expansion you recall that we said back in February in our Investor Day that service was going to grow 50 basis point of annual margin expansion, this year we have overdriven, we are 75 basis point but when you put together '24 and '25, we expect margin expansion of around 100-125 points in service. On the other side, new equipment, as you rightly said we have the effect of volumes are mixed but additionally, as I mentioned before next year the commodities and price tailwinds that we have benefited this year are going to gradually fade out. So all of these together would mean that the second half of the year margin rate is going to persist in 2025 and it would mean approximately 50 to 100 basis point of margin decline, but when you put everything together, we have a stronger service segment, a weaker new equipment but overall operating profit is expected to grow mid-single digit next year.

Julian Mitchell -- Analyst

That's great. Thank you.

Operator

Your next question comes from the line of Joe O'Dea with Wells Fargo. Please go ahead.

Joe O'Dea -- Analyst

Hi. Good morning. Thanks for taking my questions. Can you elaborate a little bit more on Americas and Europe and the growth that you're seeing in the backlog and price versus volume and I think just as we consider multifamily pressure and office pressure but the growth that you're seeing in an outlook for growth into next year? Trying to understand kind of market versus share gain and other factors at play.

Judy Marks -- President and Chief Executive Officer

Yeah. Thanks Joe. Listen, in the Americas, I'm really pleased this for -- this is really the first quarter, we're seeing really early projects moving forward again with green shoots. We all know the indicators, ABI and Dodge, I won't repeat them for you.

And I know we like to think some are leading, some are lagging. I think that you're going to see this all settle out over the next 12 to 18 months. We are definitely seeing improvement in the new equipment market segment in Q3. You saw our orders were up 23%.

We knew we needed that. We said we'd come back in the second half, and we delivered. And actually, in North America, we increased our pricing. It was the best we did anywhere in third quarter.

It was low single digit, but it was the best anywhere in the quarter in the world. If you look at Americas for the year, year to date, we're down 9.5% in orders. But if you eliminate that large infrastructure job we won in Canada in the first quarter of '23, we have shown nice sequential growth quarter after quarter, and we're really seeing more new equipment market stability. And again, we get this from our sales teams.

As they're talking to customers, the sentiment has gotten a lot better after the Fed changed the rates. We've got a really strong backlog in the Americas, a good 18-month plus line of sight to perform, even though our backlog's down, because our sales have been up significantly. Our new equipment sales in the Americas came in 6% for the quarter. It was hotter than the prior low single-digit and mid-single digit for the full year.

We expect the fourth quarter to be mid-single digit as well. Service sales in the America portfolios up low single digit. Repairs were great in the third quarter, about 10%. They're there year to date, and we anticipate that continuing into the fourth quarter.

Mod orders for the Americas were up mid-single digit, both in the quarter and year to date. We expect that to continue. And Mod sales were up low teams for the quarter, and year to date, they're up high single digit. So we believe the Americas market itself has stabilized, and our performance is doing much better.

And when we look at -- this is a little different commentary than you heard last quarter. When we look at the different verticals, this quarter, we still had the best verticals were infrastructure and industrial buildings, but all of the verticals were up this quarter in North America, which to us is a real inflection point. If I go to EMEA, what we're seeing in the market itself is, it's challenging, but we're performing very well. Middle East is doing very well.

South Europe is strong. North Europe's a little weaker. Spain and Africa are doing very well. And even Central Europe for us this quarter did very well, despite the market uncertainty and environment in Germany.

We're seeing pressure in France, but our backlog in EMEA is solid. New equipment year to date is up 8%. So even though the quarter was down in orders, strong first half by EMEA, the team is performing very well. Our 12-month roll in EMEA orders is up 7.8%, and I really believe we're outperforming the market there.

Our backlog is up over last year in EMEA, and our Gen3 60 product is rolling out very well. So a little different commentary this quarter, inflection we were seeing in the Americas, and I think we're outperforming in EMEA in a challenging environment.

Joe O'Dea -- Analyst

That's a really helpful commentary, and obviously sort of mixed trends that we see in some of the leading indicators, so appreciate it. And then just wanted to ask on cost structure as it relates to China and you're thinking about that market sizing moving forward. Obviously, some of the buildout that you did there to serve that market, but as you think about it today and the potential for volumes in this range for a while, how do you think about costs or those things we could hear more about as we get into next year?

Judy Marks -- President and Chief Executive Officer

You will definitely hear more about costs coming out in China, and this is for two reasons. One, we would do this based on the market, but second, with our Uplift program, we're changing the way we work to be more customer-centric, to have common processes everywhere, to have the ability to actually continue to drive significant growth. But in China, we're looking at everything from our operational footprint. We have moved our modernization into our new equipment factories, so any facilities that used to do modernization don't do that anymore, and we're obviously looking at our workforce.

I have to give Sally and the team incredible credit for operating under some pretty tough economic times right now. As I said, I think in my first answer, we're trying to balance rational volume with pricing and with our customers' abilities to pay. That's what's really driving our cash guide coming down. We're not going to take business just for the sake of volume to fill factories or to keep the field gainfully employed.

We're taking what we believe is smart business that will put us in a strong position to continue to grow our service business in China and get ready for that nascent mod business to really take off. When I think about mod and new equipment, I can't tell you where that crossover is going to happen yet, but when you think about the price of a unit in mod is about the same as the price of a unit in new equipment everywhere in the globe, including China, where our mod margins are highest. And so as that picks up, right now we have 415,000 units in the new equipment segment this year in China. As that mod market picks up, we will hit 415,000 units sometime this decade, just as the mod segment.

I can't peg when that's going to be, but we're actually going to have a larger market to serve in China and around the world than we have today.

Joe O'Dea -- Analyst

That's very interesting. Thank you.

Operator

Your next question comes from the line of Chris Snyder with Morgan Stanley. Please go ahead.

Chris Snyder -- Morgan Stanley -- Analyst

Thank you. I mean, I appreciate all the color on China potential range of outcomes next year. But Judy, I would just be interested in your perspective on the stimulus actions we've seen in China so far. Anything more that you're watching that could come here in the coming weeks or months and ultimately just kind of what it means for China construction.

Thank you.

Judy Marks -- President and Chief Executive Officer

Yeah. Thanks, Chris. Listen, we are encouraged by what's been announced to date. The key is going to be the implementation methods, the regulations.

We're in a regulated environment and how the local governments use the potential liquidity, debt relief, all of that. The announcements that were made are positive. To us, it's now the how. We believe the first indication of this and we talk, yes, we've talked to the party secretaries because we're focused on economic development.

We want to grow in China and we will grow in China despite this $0.5 billion of revenue. You will watch our service and our mod business continue to grow and we'll stabilize this new equipment business. Our early look is with the stimulus, with the aging population, we think this is going to actually accelerate modernization more. It's going to allow with the 5,100 white projects for projects to get finished which will give us more confidence in liquidity with some of our customers as well and our key accounts.

But the first time I think we're going to know more, Chris, is there's a special meeting in the National People's Congress, the most senior members next week, within a readout next Friday, November 8th. So we'll see what happens there. I will be on the ground in China in November. I think it's important to be able to talk to our customers, to be able to talk to our colleagues and thank them for their dedication under this stressful time.

And they are delivering. When you think about the decline we've had in the top line, and yet our focus on continuing to deliver for our customers and grow our service business. So I think we'll all know more. We do not anticipate that impacting fourth-quarter financials, even if rules come out.

If it does, I'll be happy to share that with you in our fourth-quarter earnings. We see this more as a potential for '25. But in all the color Cristina and I have given you today, because we're not going to guide for '25 yet, we have not anticipated any positive impact of the stimulus on China. So when we say down five to 10 next year for China new equipment at the segment level for units available in the market, that does not anticipate any stimulus.

Same with the modernization market. There's 10 million units available for service. We added mid to, our service growth this quarter was high teens. So now in China we're up to 425,000 units in our service portfolio.

That's still 4% share. We got plenty more we can recapture, plenty more to convert. So we are hopeful, but we need to understand the implementation rules. And most importantly, our customers and the local governments need to do that.

Chris Snyder -- Morgan Stanley -- Analyst

Appreciate that. If I could just follow up on the Americas. You talked about customer better demand signals from customers, if we look at the orders in Americas, it's obviously very sharp rate of change, Q3 up 20, first half down 20. Are you starting to see that better customer demand in Q3, or is that Q3 order number really just a function of comps? And then that improvement is really maybe a Q4 into '25 driver.

Thank you.

Judy Marks -- President and Chief Executive Officer

There were certainly some comps. I want to be clear about that. But we are seeing between proposal activity, and we had a lot, and you know, Chris, we get a down payment when we sign an order everywhere in the world, but especially in the Americas, and it's not something that is really negotiable or that we give back if a project gets canceled. So our customers have to have that conviction that their project's going to go.

And we had a lot that were just really close, but waiting, I think waiting to hear what the Fed was doing, waiting to see what the economy was doing. But as I said, for all the segments, we're talking commercial, office, residential, infrastructure, and industrial to have turned positive in the market in the third quarter. It's more than comps. Our team's performing, and you can expect that kind of positive performance, regardless of comps, fourth quarter and into next year.

Chris Snyder -- Morgan Stanley -- Analyst

Thank you.

Operator

Our final question comes from Patrick Baumann with J.P. Morgan Chase. Please go ahead.

Pat Baumann -- JPMorgan Chase and Company -- Analyst

Hi. Good morning, Judy, Cristina. Thanks for letting me squeeze in here. Just had one, maybe two, but first one on free cash flow, the $1.4 billion to $1.5 billion this year.

Can you talk about what working capital drags embedded in that and parse that out in terms of drivers, maybe size the China down payment drag you called out or anything else unusual depressing this year that should flip around next year to give you better growth? Because I'd assume, and you could correct me if I'm wrong, that free cash flow growth next year should be better than kind of the mid-single digit you expect on operating profits. So just wanted to check on the dynamics there.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Hi, Pat. This is Cristina. And so yes, you are right, the production of the guide to $1.4 billion to $1.5 billion is related to the down payments and the new equipment order situation in China. But overall, when you see our cash flow performance year to date, we have generated an adjusted net income of $1.1 billion, $1.2 billion, and $900 million year-to-date cash flow.

That means that year to date we have built up approximately $250 million working capital. And there are two reasons for that. One is the business mix. On the one side, new equipment declining, especially because of China, and we don't get the down payments.

But on the other side, we are growing in service. And the collection time in service is later because we collect when we execute the job, for example on repair. We also have some payables impact because of the ramp up of modernization because of payments to suppliers while we execute the projects but we expect these business mix to stabilize now in Q4 will start collecting the good ramp up of top line in Q3 now in Q4 and overall the $200 million working capital is going to be unwound. So the expectation in the guide is to deliver in Q4 approximately $550 million cash flow that is more less the same level of cash flow we delivered last year in Q3.

And then to your question in to 2025, yes, you are right, we should expect that as we stabilize the business mix cash flows to pick up at a faster pay than operating profit flows.

Judy Marks -- President and Chief Executive Officer

And Patrick from a capital allocation perspective, if you think about it, we're going to do a $1 billion of share buybacks and $600 million roughly of dividend versus this $1.4 billion to $1.5 billion, we have the ability to do that because teams done a great job bringing our cash balance down probably since the first time significantly since spin from a $1 billion to almost $800 million. So we are working every element of this to be able to share to obviously share this cash back with our shareholders.

Pat Baumann -- JPMorgan Chase and Company -- Analyst

Makes sense and so conversion next year should be back above a 100% of adjusted earnings?

Judy Marks -- President and Chief Executive Officer

At least a 100%. We will guide in January.

Pat Baumann -- JPMorgan Chase and Company -- Analyst

That make sense and then last one just on service margins, if you could talk about just the factors around why the margin expansion for next year would slow to something less than 50 basis points relative to the 75, you're guiding for this year. Just any color on the factors that were better than expected this year that will reverse I guess next year to make it closer than 50 over the two year period.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Yeah. At the end, we are not guiding now is we are just providing some color of the trends and the 50 basis points is what we committed back in the Investors Day and this is going to come and of course on top of that we continue working on the same actions we have implemented this year in terms of price, productivity and Uplift. And we will target to overdrive, but for the time being it is what we can mention.

Pat Baumann -- JPMorgan Chase and Company -- Analyst

Understood and modernization business, those margins are expected to continue expanding as part of that guide for next year.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Yes, you'll see that in January, yes.

Pat Baumann -- JPMorgan Chase and Company -- Analyst

OK. Thanks so much for the color. Best of luck.

Christina Mendez -- Executive Vice President, Chief Financial Officer

Thank you.

Operator

And, ladies and gentlemen, that does conclude today's question and answer session. And I would now like to turn the call over to Judy Marks for closing remarks.

Judy Marks -- President and Chief Executive Officer

Thank you, Christa. Our solid results in the first nine months of the year demonstrate the resiliency of our service driven business model. We remain focused on mitigating macro headwinds and further driving shareholder value in order to deliver a strong final quarter and beyond. Our growth in modernization, maintenance, and repair, and the overall service portfolio validates that our flywheel continues to fuel profitable growth.

As I close the call, I'd like to take this opportunity to thank Mike for his many contributions to Otis and wish him success in his new role. Stay safe and well, everyone. Thank you for joining.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Michael Rednor -- Vice President, Investor Relations

Judy Marks -- President and Chief Executive Officer

Christina Mendez -- Executive Vice President, Chief Financial Officer

Cristina Mendez -- Executive Vice President, Chief Financial Officer

Nigel Coe -- Analyst

Jeffrey Sprague -- Analyst

Jeff Sprague -- Analyst

Julian Mitchell -- Analyst

Joe O'Dea -- Analyst

Chris Snyder -- Morgan Stanley -- Analyst

Pat Baumann -- JPMorgan Chase and Company -- Analyst

More OTIS analysis

All earnings call transcripts

This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company's SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.

The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Otis Worldwide (OTIS) Q3 2024 Earnings Call Transcript was originally published by The Motley Fool