OverActive Media Secures New Long-Term League of Legends Franchise Agreement with Riot Games

In This Article:

Agreement Solidifies OverActive Media's Position in Europe's Premier Esports League

New Agreement Eliminates $2.0 million in Franchise Payables, and Opens New Pathways for Growth and Engagement

TORONTO, Nov. 14, 2024 /CNW/ - OverActive Media (TSXV: OAM) (OTC: OAMCF), a global esports and entertainment company for today's generation of fans, is pleased to announce a new long-term partnership agreement with Riot Games, securing OverActive's continued participation in the League of Legends EMEA Championship (LEC). Originally awarded an LEC franchise in 2018, this partnership reinforces OverActive's commitment to one of the most prestigious and competitive leagues in global esports.

Key Deal Highlights:

  • Strengthened Market Position : The renewed partnership with Riot Games solidifies OverActive Media's position in the LEC, promoting further growth in its team and reinforcing OverActive's influence in one of esports' elite leagues.

  • New Revenue Streams: The agreement unlocks new revenue streams, including expanded sponsorship opportunities, merchandise sales, in-game purchases, and media rights. Additionally, OverActive will gain access to Riot Games' global network of media and sponsorship partners, enhancing revenue potential across multiple international markets.

  • Franchise Fee Reduction: As part of the agreement, OverActive Media will see a reduction in franchise fees, eliminating $2.0 million in fees previously due in 2025. This provides OverActive with a stronger financial footing while preserving the franchised league structure.

"With this agreement, we have eliminated all future franchise obligations from our balance sheet and we now own 100% of our franchises without any associated liabilities," said Adam Adamou, CEO of OverActive Media. "This long-term partnership with Riot Games reaffirms our commitment to the League of Legends EMEA Championship and strengthens our strategic position in esports. We are excited to deepen our connection with fans and partners through our continued participation in the LEC, as we focus on delivering sustainable, long-term value for our shareholders."

ABOUT OVERACTIVE MEDIA

OverActive Media Corp. (TSXV: OAM) (OTC: OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany, is a premier global esports and entertainment company for today's generation of fan. OverActive owns team franchises in professional esports leagues, including the Call of Duty League, operating as the Toronto Ultra, the League of Legends EMEA Championship (LEC), operating as MAD Lions KOI, the VALORANT Champions League (VCT) EMEA, operating as Movistar KOI and other professional esports leagues and competitions.