Usually, when one insider buys stock, it might not be a monumental event. But when multiple insiders are buying like they did in the case of The Character Group plc (LON:CCT), that sends out a positive message to the company's shareholders.

While insider transactions are not the most important thing when it comes to long-term investing, we would consider it foolish to ignore insider transactions altogether.

View our latest analysis for Character Group

The Last 12 Months Of Insider Transactions At Character Group

Over the last year, we can see that the biggest insider purchase was by Founder Kirankumar Shah for UK￡188k worth of shares, at about UK￡2.70 per share. So it's clear an insider wanted to buy, at around the current price, which is UK￡2.74. That means they have been optimistic about the company in the past, though they may have changed their mind. While we always like to see insider buying, it's less meaningful if the purchases were made at much lower prices, as the opportunity they saw may have passed. In this case we're pleased to report that the insider purchases were made at close to current prices. We note that Kirankumar Shah was both the biggest buyer and the biggest seller.

Happily, we note that in the last year insiders paid UK￡323k for 119.60k shares. But insiders sold 119.60k shares worth UK￡323k. In the last twelve months there was more buying than selling by Character Group insiders. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. By clicking on the graph below, you can see the precise details of each insider transaction!

Character Group is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Does Character Group Boast High Insider Ownership?

Looking at the total insider shareholdings in a company can help to inform your view of whether they are well aligned with common shareholders. We usually like to see fairly high levels of insider ownership. Insiders own 23% of Character Group shares, worth about UK￡12m. While this is a strong but not outstanding level of insider ownership, it's enough to indicate some alignment between management and smaller shareholders.

So What Do The Character Group Insider Transactions Indicate?

There haven't been any insider transactions in the last three months -- that doesn't mean much. On a brighter note, the transactions over the last year are encouraging. Overall we don't see anything to make us think Character Group insiders are doubting the company, and they do own shares. While we like knowing what's going on with the insider's ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. To help with this, we've discovered 5 warning signs (3 can't be ignored!) that you ought to be aware of before buying any shares in Character Group.