Prime Shrimp expands retail presence to Whole Foods Market in US
In This Article:
Prime Shrimp, recognised for its innovative approach to increasing shrimp consumption, has announced its expansion into select Whole Foods Market locations throughout the US.
The expansion places four of Prime Shrimp's most sought-after flavours - Signature, Lemon & Cracked Pepper, Garlic Herb Butter and New Orleans-Style BBQ - in more than 200 stores across the northeast, north-Atlantic, mid-Atlantic, south and southwest regions of the country.
Prime Shrimp's Whole Foods Market account manager Tom Welles said: “Expanding Prime Shrimp’s availability in the US by launching with Whole Foods Market marks the achievement of a long-held aspiration for our brand. Whole Foods Market’s values resonate with our mission to offer better, more sustainable nourishment that fits seamlessly into the lives of the modern, conscious consumer.
“Given the growing demand for our products in the US, Whole Foods Market is the ideal collaborator to broaden our reach and make Prime Shrimp’s easy-to-cook shrimp offering more accessible.”
The company's flagship offering is a responsibly farmed shrimp that comes ready to cook in a vacuum-packed pouch.
This product is designed to alleviate common cooking hassles such as odour, preparation time, messiness and handling raw seafood.
Prime Shrimp's unique cook-in-pouch method aims to simplify seafood preparation, positioning shrimp as a regular protein choice for consumers.
The brand views its responsibly farmed shrimp as a nutritious alternative to traditional proteins such as chicken, beef and pork.
Sourced from responsible aquaculture practices in Ecuador, Prime Shrimp complies with Whole Foods Market’s strict responsibly farmed seafood standards which exclude the use of certain chemicals typically employed in shrimp farming and processing.
Headquartered in New Orleans, Prime Shrimp is dedicated to creating frozen shrimp products in sauced and seasoned varieties.
"Prime Shrimp expands retail presence to Whole Foods Market in US" was originally created and published by Verdict Food Service, a GlobalData owned brand.
The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
