Prime Video Takes the Spotlight as Amazon Pulls the Plug on Freevee
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Amazon (AMZN, Financial) has announced the shutdown of Freevee, its ad-supported video-on-demand (AVOD) platform, moving its streaming content under the Prime Video umbrella. Initially launched as IMDb TV, Freeview provided a free, no-subscription service for live TV and on-demand content aimed at users seeking an alternative to paid streaming options. With Amazon's plans to launch ad-supported tiers on Prime Video, the company is shifting toward an integrated streaming model that combines content under one platform.
According to Amazon, Prime Video will now host its original series and movies, live sports, and ad-supported channels, incorporating the full Freevee catalog. This consolidation allows Amazon to focus on a streamlined subscription model with optional advertisements, which will help enhance the user experience within a unified service.
While the exact shutdown date for Freevee remains unspecified, Amazon plans to complete the migration of its content to Prime Video in the coming weeks. This strategic shift reflects Amazon's ongoing efforts to simplify its streaming offerings, aiming to provide customers with a more cohesive viewing experience across its entertainment platforms.
This article first appeared on GuruFocus.