ROHM Semiconductor and Nanjing SemiDrive Technology Jointly Develop a Reference Design: Utilizing PMICs and SerDes ICs for SoC

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Contributing to the proliferation of smart vehicle cockpits

Smart Cockpit Reference Board - Design Overview

This jointly developed reference design consists of three boards: the Core Board, the SerDes Board, and the Display Board.
This jointly developed reference design consists of three boards: the Core Board, the SerDes Board, and the Display Board.

Santa Clara, CA and Kyoto, Japan, May 22, 2024 (GLOBE NEWSWIRE) -- ROHM Semiconductor and Nanjing SemiDrive Technology Ltd., China’s largest SoC manufacturer for smart cockpits, today announced they have jointly developed a smart cockpit reference design. The design is primarily based on SemiDrive’s X9M and X9E automotive SoCs, and includes PMICs, SerDes ICs, LED driver IC, and other components from ROHM. A reference board based on this design is also available, consisting of three boards: the Core Board, the SerDes Board, and the Display Board.

In recent years, the proliferation of smart cockpits and ADAS in vehicles has increased the demand for automotive electronics and components. The performance of PMICs and SerDes ICs, which are at the heart of electronic systems in vehicles, has a direct impact on the stability and efficiency of the entire system. In this context, ROHM PMICs and SerDes ICs achieve a high level of integration in power supply blocks, while supporting increased stability during high-speed data transmission.

ROHM and SemiDrive have been exchanging technologies since 2019, particularly in the development of applications for vehicle cockpits. In 2022, the companies entered into a strategic partnership for development of advanced technologies in the automotive sector. This resulted in ROHM components, such as PMICs and SerDes ICs, being integrated into the reference board for SemiDrive's X9H In-Vehicle SoC. The reference board has since been adopted by a number of automakers to provide advanced functionality for cockpits and other vehicle applications.

Now, ROHM and SemiDrive have collaborated on the development of the REF66004 reference design featuring the vehicle-mounted SoCs X9M and X9E. As such, the REF66004 is expected to further expand the application line-up, including in popular mass-market models. In addition to the SerDes IC used in the X9H reference board, ROHM also provides the BD96801Q12-C SoC PMIC and BD9SA01F80-C buck converter IC for driving the SoC, as well as the BD39031MUF-C general-purpose PMIC for ADAS that supplies power to the SerDes IC. This solution supports operation of up to three display projections and four ADAS cameras (surround-view camera).
Going forward, ROHM will continue to develop products for car infotainment systems that contribute to improving automotive safety and comfort.

Zhang Qiang, Chairman, Nanjing SemiDrive Technology Ltd.:
“As vehicles become increasingly smart, so too does the demand for car electronics and components. SemiDrive is focused on providing core components, such as automotive SoCs and controllers, for next-generation automotive Electrical/Electronic architectures. Partnering with ROHM, which offers a rich portfolio of semiconductors for ADAS and cockpits, will greatly contribute to achieving next-generation cockpit solutions. In particular, ROHM SerDes ICs and PMICs, which leverage original analog technology, are key components in our reference design. We look forward to continuing our collaboration with ROHM to provide innovative solutions in a wide range of automotive fields.”