Seicento: Fiat’s new product offensive begins

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Shall we give the large herbivore a quick once-over first so as to get the obvious topic out of the way? No, not a Panda but an elephant. In the room. Which Stellantis won’t be wanting to talk about: the collapse of Fiat all over Europe.

Grande Panda, Panda facelift and new 600 arriving in the nick of time

Let’s start with Italy, which is a disaster and with production of the electric 500 now on hiatus it’s going to get a lot worse. Brand sales are down by 44 per cent with Fiat falling to third behind VW and Toyota. But, it should also get better, and soon. Other markets look almost as awful, for now at least.

Take Germany, where September data show brand registrations down by 40 per cent. Pricey-profitable versions of the Ducato have sold in big volumes for many years, this being the darling of the campervan set (the number of rich German retirees remains sky-high). Yet shockingly, even Tesla outsold Fiat last month. Just: 3,758 compared to only 3,757. Britain was also bad, down 29 per cent and beaten by of all brands, Polestar.

How about Turkey, a big market for Fiat? Down by 50 per cent (as with the numbers above, year-on-year). Still, it managed to at least limit the plunge to second place in September (Renault took first). Moreover, the Italian marque remains top dog year to date, just as it does in Italy. Brazil remains a major success too, Fiat selling 49,644 vehicles last month, meaning it is now almost 100,000 units clear of VW and far, far ahead of Chevrolet, its other long-term rival.

Off to a good start at home

So a mixed bag but as ever in the car industry, even one new model can transform a brand’s performance if it hits the market at the right time. Could the new 600 be that car? The signs are good, the little crossover lobbing into the Italian sales charts with a four-figure number (1,115) during its first month. October should be good too. And now the Seicento is also available here in the UK.

MHEV or EV

So what exactly is the Fiat 600? I call it a tall five-door hatchback, others might say crossover or SUV, even though it can only be front-wheel drive. You sit high, it’s pretty small and there isn’t a great amount of rear seat knee room but most people will be comfortable in every other way.

You’ve two choices for motive force, these being 48V mild hybrid or electric. The second of those is marketed as a separate model and called 600e. The ‘600 Hybrid’ has the now very familiar 1.2-litre three-cylinder turbo engine plus an ISG and a 0.89 kWh battery. There are two power outputs, these being quoted as 100 PS and 136 PS but the high-output one isn’t offered in Britain. A six-speed DSG is also standard.