SHOO Stock Trades Above 200 & 50-Day SMA: What's Next for Investors?

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Steven Madden, Ltd. SHOO has demonstrated strong upward momentum, trading above its 200-day and 50-day simple moving averages (SMA). SMA is a key indicator of price stability and long-term bullish trends. SHOO closed Friday’s trading session at $49.35, ahead of its 200-day and 50-day SMA of $42.57 and $44.96, respectively. This technical strength, along with sustained momentum, reflects positive market sentiment and investor confidence in SHOO's financial health and growth prospects.

 

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Shares of the company have showcased an impressive price hike over the past year, climbing 53.5% and surpassing the Zacks Shoes and Retail Apparel industry’s 13.2% decline. This resulted from SHOO’s enhanced operational efficiency and direct-to-consumer (DTC) business, which have helped it outperform the broader Consumer Discretionary sector and the S&P 500 index’s respective growth of 18.2% and 32.2% in the same period. 

This impressive uptick has left many investors wondering if they missed out on a lucrative opportunity or if there is still potential for growth. This leading footwear and accessories retailer is inching toward its 52-week high of $50.01 attained on Oct. 1, 2024, reflecting strong investor confidence and market optimism.

 

Zacks Investment Research
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SHOO’s Strategic Expansion & Diversification Fuel Growth

Steve Madden has effectively pursued a multi-faceted growth strategy, focusing on diversification and expansion across various segments. A key driver has been its emphasis on the DTC model and international markets. 

By expanding beyond its core footwear business into categories such as handbags and apparel, and enhancing its digital capabilities, the company saw significant revenue increases in these areas in the second quarter. The acquisition of Almost Famous bolstered its apparel segment, adding to Steve Madden’s upward growth momentum.

The wholesale division posted impressive results, with revenues rising 22.5% year over year to $385.3 million in the second quarter of 2024. Particularly noteworthy was the 86% surge in wholesale accessories and apparel revenues, reflecting the company's successful diversification beyond footwear. Excluding the Almost Famous acquisition, wholesale revenues increased 8.2%, whereas accessories and apparel revenues rose 29.8%.

The DTC segment also demonstrated strength, with a 6.4% increase in year-over-year revenues to $136.4 million. Comparable DTC sales grew 4.1%, supported by well-curated product offerings and efficient inventory management, which helped minimize markdowns.

In addition to diversifying its product categories, Steve Madden has been aggressively expanding internationally, recognizing this as a key pillar for growth. International revenues rose 13% year over year in the second quarter, with the EMEA region leading the charge. The company expects EMEA revenues to grow by more than 20% in 2024.