UFC GYM and Alta Global Group Announce Partnership to Deliver Alta’s Products and Programs Across 150+ Global Gyms

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Highlights

  • The World Leader in MMA Inspired Fitness: UFC GYM is the world leader and pioneer of MMA inspired fitness. Located in 37 countries, they extend the biggest combat sports brand in the world, the UFC?, by making elite MMA athletes' training programs, equipment and protocols accessible to everyone, regardless of age or athletic ability.

  • Enterprise Partnership: This collaboration will see the integration of Alta's products and programs across UFC GYM's extensive network of over 150 global gyms, marking Alta's first major enterprise partnership.

  • Global Expansion: This strategic alliance expands Alta's reach, increasing its gym partnerships worldwide to over 650 gyms.

  • Program Rollout: Alta will roll out its highly acclaimed 20 week ‘Warrior Training Program' and 10 week 'Fit Fight' program across the United States and internationally. In the initial phases, these programs will be introduced in locations across the US, the Middle East, the UK, Germany, Mexico, India and Central Asia.

  • Revenue Opportunities: The Alta Warrior Training Program, which averages 24 participants per program globally, enables gyms to run up to two programs annually. Participants pay up to $2000 for the 20-week experience.

  • Pathway from MMA fandom to participation: By incorporating the Alta Warrior Training Program into UFC GYM, millions of UFC and MMA fans will have the opportunity to train like their heroes. This curated 20 week regimen culminates in an exhilarating, fully sanctioned amateur MMA bout, an unparalleled ‘bucket list' experience.

  • Mobile Marketing Platform: UFC GYM will utilize Alta's all-in-one mobile marketing platform, Hype, to enhance customer acquisition and retention across its network of over 150 gyms.

  • Extensive opportunities for growth: Currently, UFC GYM boasts over 150 locations in 37 countries worldwide, including 80 in the United States, with hundreds of additional gyms in development.

NEW YORK, NY / ACCESSWIRE / September 10, 2024 / Alta Global Group (NYSE American:MMA) ("Alta" or the "Company"), a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training, proudly announces its partnership with UFC Gym Group, marking Alta's first major enterprise partnership. This collaboration integrates Alta's innovative products across UFC Gym's extensive network of over 150 global gyms.

Nick Langton, Founder and CEO of Alta Global Group, remarked, "This partnership with UFC Gym is a monumental step for Alta. UFC Gym's extensive network provides the perfect platform to expand our reach and deliver our cutting-edge training programs to a global audience. We are incredibly excited about the potential to engage millions of UFC and MMA fans and convert their passion for the sport into active participation."