Vuzix’s VUZI Z100 Smart Glasses are set to power the project of GPS Tuner, where the latter will bundle the smart glasses with its eMobility software solutions and applications to provide heads-up augmented reality (AR) display for eBike users to reduce distractions and enhance safety.

The AR solution uses GPS Tuner’s mobile-based applications and connects with vehicles, infrastructure and personal devices through V2X technology. GPS Tuner will provide eBike and scooter manufacturers an offer to bundle this heads-up AR solution with their scooters and smart bikes. Users will be able to receive real-time alerts and notifications on this device while riding and operate it hands-free.

Vuzix introduced its Z100 smart glasses in January 2024. These glasses feature waveguide technology and can be connected to AI and other work process applications. Z100 weighs 35 grams and seamlessly connects with both android and iOS devices through Bluetooth

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Vuzix Grows on the Back of Expanding Portfolio

VUZI is persistently expanding its display technology capability and extending its innovation for AR products to stay ahead of the competition and offers its products at low costs.

So far this year, VUZI has launched large-format waveguide panels for their use in the automobile and manufacturing industry. The company has also rolled out optical waveguides with integrated vision correction prescriptions.

Vuzix partnered with Avegant to broaden its expertise in developing optimized waveguide optical modules in order to use in future AI-enabled smart glasses. It has also partnered with Garmin to develop futuristic nano-imprinted waveguide-based display solutions.

Vuzix Faces Economic & Competitive Pressure

VUZI operates in a highly competitive market space that comprises big players like Microsoft MSFT, Epson, Alphabet GOOGL and Meta Platforms META. These companies produce AR glasses that serve manufacturing, healthcare, logistics and entertainment.

For instance, Microsoft Hololens, with its mixed-reality features, has applications in the business and industrial front. Epson is one of the leaders in healthcare AR because of its Moverio series. Alphabet’s Google Glass and Meta’s Project Aria are focused on travel space.

Vuzix suffers from low industry demand for its enterprise smart glasses. Being early adopters of AR and VR products, these enterprises get skeptical about the inherent drawbacks of these solutions, including their high price and limited battery life.