Walmart is counting on AI e-commerce upside on Black Friday

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Walmart  (WMT)  wants to put some more AI in this year's ho-ho-ho.

The world's largest retailer is gearing up for the holiday season using artificial intelligence to streamline the shopping experience.

Related: Walmart launches plan to stop retail theft without frustrating shoppers

Visitors to the Bentonville, Ark.-based company's website will find AI technologies that understand their preferences and generative AI that predicts the type of content they would like to see.

In addition, the company said it is continuing to expand the beta test of its GenAI-powered shopping assistant, which Walmart announced in June and is designed to help customers find and choose the stuff they want to buy.

In August, and way before Christmas, Walmart CEO C. Douglas McMillon touted the company's AI efforts during its second-quarter earnings call.

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"We're finding tangible ways to leverage generative AI to improve the customer, member, and associate experience," McMillon told analysts. "We're leveraging data and large language models from others and building our own."

As an example, McMillon cited the company’s use of generative AI to improve its product catalog.

Doug McMillon, chief executive officer of Walmart Inc., is betting big on AI-driven retail shopping tools.<p>Bloomberg&sol;Getty Images</p>
Doug McMillon, chief executive officer of Walmart Inc., is betting big on AI-driven retail shopping tools.

Bloomberg/Getty Images

Walmart CEO bets big on AI technology

"The quality of the data in our catalog affects nearly everything we do from helping customers find and buy what they're looking for, to how we store inventory in the network, to delivering orders," he said. "We've used multiple large language models to accurately create or improve over 850 million pieces of data in the catalog."

McMillon said the work would have required nearly 100 times the current headcount to complete without generative AI in the same amount of time.

Related: Walmart battle with its biggest rival comes to a crossroads

"And for associates picking online orders, showing them high-quality images of product packaging helps them quickly find what they're looking for," he said.

McMillon, who unloaded trucks at a Walmart distribution center as a teenager to save money for college, stressed the importance of the human factor, saying that the company is "anchored in the responsible use of AI," while moving with speed and in an EDLC--Every Day Low Cost--way.

"Today's Walmart is different," he said. "We are people-led and tech-powered."

All that tech power costs money, naturally, and Chief Financial Officer John David Rainey said that "while we're spending more on capex than we have historically, we're pleased with the returns from these investments, particularly the automation of our supply chain."