The leading home fragrance brand celebrates a major market expansion as part of the parent company, Newell Brands, corporate strategy to grow in top international markets.

ATLANTA, Oct. 29, 2024 /CNW/ - The Yankee Candle Company, Inc., the leader in home fragrance and part of the Newell Brands global portfolio of brands, announced the expanded availability of Yankee Candle products to retailers and consumers in Canada. This announcement marks a significant business growth opportunity as Canadian retailers and consumers previously had limited access to Yankee Candle products in the market, and Canada is one of Newell Brands' top international markets.

In 2023, Newell Brands unveiled a new corporate strategy that disproportionately invests in top brands and geographies, including Yankee Candle and Canada, brand-building and go-to-market excellence. Over the past year, the company has been increasing the distribution of its brands into fast-growing channels and focusing efforts on winning retailer space through powerful shopper insights and innovations backed by extensive marketing campaigns.

"Yankee Candle's increased availability in Canada is an exciting milestone for the brand as there is unlocked potential in the market," said Jenny Leach, Vice President and General Manager of Newell Brands Canada. "Canadian consumers once had to go to great lengths to purchase Yankee Candle products through third-party vendors or travel to the U.S. to sample different scents. Now consumers will have multiple channels to purchase their favorite scents in-store and online."

Yankee Candle prides itself on its commitment to quality and fragrances developed based on consumer behaviors and lifestyle trends. The Yankee Candle team's shopper insight research showed strong buying potential by Canadian consumers seeking premium fragrance products and an unlocked ability to grow the candle category in Canada. The launch is set for Fall 2024, as consumers eagerly anticipate purchasing their favorite holiday seasonal scents.

"The Yankee Candle brand has been a household name in the U.S. for over 50 years, and Canadian consumers have been eagerly awaiting better access to our products, so feel that we are set up for a strong start and overall long-term growth," said Aaron Swart, General Manager of Home Fragrance, Newell Brands. "We're always exploring new ways to evolve the brand and product portfolio and offer more choice to our consumers around the world. We look forward to Yankee Candle being the fragrance product of choice for Canadian consumers for many years."