Yes, Alphabet's Still a Buy After Its Post-Earnings Pop (but Not for the Reason You Might Think)

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There's no denying Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) third-quarter results were terrific. Not only were the company's top and bottom lines higher on a year-over-year basis, but each topped analysts' estimates as well.

Alphabet stock's surge following the news, however, added to already big gains that first began materializing a week earlier. Thanks to the post-earnings pop, Alphabet shares are now up an intimidating 12% in just the past few days. It's the kind of move many investors simply don't want to chase, fearing a wave of profit-taking awaits.

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If that's you, you might want to hold your nose and dive in anyway. While there's certainly no guarantee this rally will remain uninterrupted, this stock's price still doesn't reflect Alphabet's full potential. There's an underappreciated bullish force at work here.

Google Cloud's quiet strength

For the three-month stretch ending in September, Google parent Alphabet turned $88.3 billion worth of revenue into per-share profits of $2.12. That's markedly better than the year-ago comparisons of $76.7 billion and $1.55 (respectively). And, perhaps even more bullishly, these figures topped analysts' estimates for $86.3 billion in revenue and earnings of $1.85 per share. The bulk of this growth was driven by Google's search advertising business.

There's a mostly overlooked profit center that simply exploded last quarter, however. That's Google's cloud computing arm. Its revenue improved 35% year over year to $11.6 billion, driving operating income up an incredible 632% to $1.95 billion.

Google Cloud's revenue and operating earnings are now growing at an accelerating pace.
Data source: Alphabet Inc. Chart by author. Dollar figures are in billions.

Almost needless to say, the technology giant's cloud business is (finally) reaching critical mass.

Don't misunderstand. In the grand scheme of things Google Cloud isn't exactly making a massive contribution to the bottom line. At least not yet. Cloud computing only accounts for about 13% of Alphabet's third-quarter revenue, and only 7% of its operating income. Every dollar helps, but it's clearly not as important to the company as its search-advertising business is.

Most of Alphabet's revenue comes from search-advertising, but other profit centers are growing faster than its search business is.
Data source: Alphabet Inc. Chart by author. Dollar figures are in billions.

However, take a closer look at Google Cloud's accelerating profit trajectory and extend it out for a couple of years (or more). Given this unit's accelerating profit growth paired with Mordor Intelligence's forecast for annualized growth of 16.4% for the global cloud computing market through 2029, Google Cloud could certainly evolve into a serious profit center in the foreseeable future.