XOX Berhad, an investment holding company, provides mobile telecommunication products and services primarily in Malaysia. It operates through Mobile Communication Services, Sports, and Other segments. The company offers SIM cards under the ONEXOX Prepaid, ONEXOX BLACK, and XOX eSIM names. It provides e-wallet, e-commerce, digital advertising, management, fintech, telecommunication, mobile application, merchant acquiring, payment gateway services; and trades in telecommunications airtime as a commodity for Shariah compliant financing. In addition, the company involved in the provision of mobile cellular and other wireless telecommunications network operation; operation of cafe and convenient store business; and establishing, managing, and controlling a football club. The company was incorporated in 2010 and is based in Petaling Jaya, Malaysia.