India's Grasim launches paints business, targets 100 billion rupees in gross revenue in 3 years

Grasim Industries launched its paints business under the 'Birla Opus' brand on Thursday, and said it expects the unit to generate 100 billion rupees ($1.21 billion) in gross revenue in three years. The Aditya Birla Group company had raised money twice in calendar 2023 to fund the paints venture. The paints business, which adds to Grasim's flagship businesses of textiles and chemicals, could make the company the second-largest Indian paintmaker by capacity behind market leader Asian Paints, according to analysts.