Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing and Paid Media segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playmaker HQ for sports and entertainment; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; Wettbasis for German sports betting knowledge; VegasInsider for sports betting; SvenskaFans for the Swedish sports fan community; Tipsbladet for sports news in Denmark; Bolavip for sports coverage across South America; and Redgol for soccer news in Chile. The company also engages in media partnerships with GOAL for sports betting; The Telegraph for sports related content; New York Post for commercial sports betting content; SPORT1 for digital sports media in Germany; Depor for sports betting content in South America; and PUNCH for sports betting in Nigeria. In addition, it provides advertising services on search platforms and on third party sports media; AdVantage, an in-house advertising technology platform; AdTech platform, a technology platform streamline, automate, and optimize the advertising process; and a software solution to monitor and profile gamblers and to identify, prevent, and intervene in at-risk and problem gambling. Further, its portfolio of Esports brands consists of FUTBIN for esoccer; and HLTV and Dust2 for Counter-Strike:Global Offensive communities. Better Collective A/S was incorporated in 2004 and is headquartered in Copenhagen, Denmark.