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Harley-Davidson, Inc. (HOG)

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32.23 +0.01 (+0.03%)
As of 11:55 AM EDT. Market Open.
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DELL
  • Previous Close 32.22
  • Open 32.19
  • Bid 32.20 x 1000
  • Ask 32.21 x 1800
  • Day's Range 31.94 - 32.59
  • 52 Week Range 26.35 - 44.16
  • Volume 330,853
  • Avg. Volume 1,735,634
  • Market Cap (intraday) 4.242B
  • Beta (5Y Monthly) 1.46
  • PE Ratio (TTM) 7.18
  • EPS (TTM) 4.49
  • Earnings Date Oct 24, 2024
  • Forward Dividend & Yield 0.69 (2.14%)
  • Ex-Dividend Date Sep 16, 2024
  • 1y Target Est 39.00

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

www.harley-davidson.com

6,400

Full Time Employees

December 31

Fiscal Year Ends

Recent News: HOG

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Performance Overview: HOG

Trailing total returns as of 10/31/2024, which may include dividends or other distributions. Benchmark is

.

YTD Return

HOG
11.25%
S&P 500
19.91%

1-Year Return

HOG
26.98%
S&P 500
37.27%

3-Year Return

HOG
6.87%
S&P 500
24.20%

5-Year Return

HOG
12.18%
S&P 500
87.73%

Compare To: HOG

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Statistics: HOG

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Valuation Measures

Annual
As of 10/30/2024
  • Market Cap

    4.24B

  • Enterprise Value

    9.80B

  • Trailing P/E

    7.18

  • Forward P/E

    7.51

  • PEG Ratio (5yr expected)

    3.12

  • Price/Sales (ttm)

    0.79

  • Price/Book (mrq)

    1.24

  • Enterprise Value/Revenue

    1.76

  • Enterprise Value/EBITDA

    13.55

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    11.39%

  • Return on Assets (ttm)

    3.84%

  • Return on Equity (ttm)

    20.14%

  • Revenue (ttm)

    5.95B

  • Net Income Avi to Common (ttm)

    677.67M

  • Diluted EPS (ttm)

    4.49

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    1.28B

  • Total Debt/Equity (mrq)

    219.83%

  • Levered Free Cash Flow (ttm)

    1.44B

Research Analysis: HOG

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Earnings Per Share

Consensus EPS
 

Revenue vs. Earnings

Revenue 1.62B
Earnings 218.27M
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Analyst Price Targets

34.00
39.00 Average
32.23 Current
40.00 High
 

Company Insights: HOG

Research Reports: HOG

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  • Harley Likely to Remain Pressured by Cautious Consumer and Dealer Behavior Well Into 2025

    Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

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  • Recent price weakness offers buying opportunity

    Founded in 1903 and based in Milwaukee, Harley-Davidson became a public company in 1986. The company sells Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. Harley-Davidson Financial Services (HDFS) provides wholesale and retail financing and insurance to Harley-Davidson dealers and their retail customers in the United States, Canada and other international markets. The company's products are sold to retail customers through a network of independent dealers.

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  • Monday Tee Up: Mag 7, Jobs, Inflation This week and next are

    Monday Tee Up: Mag 7, Jobs, Inflation This week and next are perhaps the biggest two weeks of the year for Wall Street. This week, five of the Magnificent 7 companies report earnings and there is important data on jobs and inflation. Next week features the U.S. presidential election and a Federal Reserve rate decision. Last week, the Dow Jones Industrial Average was lower by 2.7%, the S&P 500 lost 1.0%, and the Nasdaq gained 0.2%. For the year, the Dow is higher by 12%, the S&P is up 22%, and the Nasdaq has popped 23%. The earnings calendar is packed this week. On Monday, Ford and V.F. Corp. report results. On Tuesday, Alphabet, Advanced Micro Devices, McDonald's, Pfizer, Visa, and Electronic Arts. On Wednesday, Microsoft, Meta Platforms, Starbucks, Booking Holdings, MGM Resorts, Eli Lilly, and Amgen. On Thursday, Apple, Amazon, Merck, Comcast, Uber, MasterCard, Altria, and Bristol-Myers Squibb. And on Friday, Exxon Mobil, Chevron, and Charter Communications. So far, 181 (36%) of the S&P 500 companies have reported. Earnings are coming in 4.4% higher than in the prior-year quarter. That follows a strong 13% rise in earnings for 2Q. Argus forecasts about 5%-7% growth in earnings this quarter. For full year, we forecast roughly a 7%-9% gain. For 3Q, we expect Information Technology, Communication Services, and Healthcare to be the sectors that shine. On the economic calendar, the October jobs report comes out on Friday. For September, Nonfarm Payrolls were a strong 254,000. Inflation indicator PCE is due on Thursday. PCE came in at 2.2% in August and Core PCE printed at 2.7%. Argus forecasts PCE at 2.1% for September and Core PCE at 2.6%. Elsewhere, Tuesday brings updates on Job Openings, Consumer Confidence, and the Case-Shiller Home Price Index. On Wednesday, the ADP private payrolls report and GDP hit the tape. On Thursday, Personal Income and Personal Spending are due out. And on Friday, Construction Spending, ISM Manufacturing, and Auto Sales will be released. Argus Chief Economist Chris Graja, CFA, is making his call of the week the October jobs report. For October, Chris sees that payrolls slipping to 60,000 -- but that needs some explaining. Chris says this indicator will be hard to read because of the two recent devastating hurricanes and the strike at Boeing. Chris sees the Unemployment Rate sticking at 4.1% for October, close to the Fed's longer-run projection of 4.2%. Chris says 'our analysis suggests that the U.S. job market is healthy. The wide array of indicators we follow point to a strong economy that is running at close to full employment.' Last week, mortgage rates jumped again and are now at 6.54% for the average 30-year fixed-rate mortgage. Gas prices fell three cents to $3.14 per gallon for the average price of regular gas. The Atlanta Fed GDPNow indicator is forecasting for 3Q and calls for expansion of 3.3%. Argus now forecasts 3Q GDP growth at 3.0% this quarter, up from our prior forecast of 1.6%.The Cleveland Fed CPINow indicator for October is at 2.0%. Looking ahead, the Federal Reserve comes out with its next decision on interest rates on November 7. The odds are 95% for a 25-basis-point cut, according to the CME FedWatch tool.

     
  • Harley-Davidson Earnings: Depressed Sales Magnify Stalled Cost-Efficiency Gains

    Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

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